What are Google Ads (AdWords)?
Google Ads (earlier known as Google Adwords) is paid Google advertising where advertisers bid to display advertisements, product listings, service offerings, or videos to web users.
Through its ad network, Google can place ads both in the results of search engines like its eponymous Google Search and on non-search websites, mobile apps, and videos. Google Ads exposure can...
What is an FAQ Page?
“FAQ” is an abbreviated acronym for Frequently Asked Question. A FAQ page is a web page that consists of a pre-listed set of Questions with their appropriate Answers. An FAQ Page can serve as an automated form of customer care service by using a creative and easy to understand means to provide answers to all anticipated questions that a prospective customer might have about your business, property, and...
SEO | Product Release | Online Reputation Management
Nov 11, 2020
What is Online Reputation Management?
Online Reputation Management (ORM) entails devising strategies to positively influence the public perception of an individual, organization, or business on the Internet.
In a nutshell, your online reputation is what others think of you or your business’ brand based on the information they can find online.
The online reputation of hotels and restaurants, specifically, is essential...
As you may already know, on May 26th, 2020, Booking.com announced that it would be discontinuing its BookingSuite product, including the WebDirect, BookingButton, and RateIntelligence features on November, 30th, 2020.
All BookingSuite customers will have access to their content management system until the end of November to download their website content. It’s essential for anyone with a BookingSuite website to find the best...
“What is the best place to hide a dead body?”
The Answer: “On the second page of Google.”
Sure, it sounds crazy. But there’s some truth in this statement.
75% of Internet users never scroll past the first page of Google search results, demonstrating the importance of your website’s page rank.
If your site is present at the top of Google search results to welcome...
What is Social Media Marketing for Hotels & Why is it Important?
Social media marketing utilizes social media platforms to connect with a targeted audience to build your hotel brand, increase bookings, and drive hotel website traffic. Publishing great content on social media profiles, analyzing results, listening to and engaging with followers, and running social media campaigns maximizes outreach effectiveness leveraging social media.
What is Online ADA Compliance?
Nearly 15% of the world's population or upwards of one billion people have some type of disability which hinders them from performing certain normal day-to-day functions. If you want every internet user to be able to utilize your website, then you need to make sure that your website and all other consumer-facing technologies (mobile apps, digital kiosks, etc.) are compliant with the...
Gone are the days when very few people had a blog, and they used it as a platform to express their emotions and opinions.
Today, every brand that has an online presence NEEDS a blog!
According to Hubspot, B2B marketers that use blogs get 67% more leads than those that do not.
Blogging is one of the most obvious ways to convey information on the internet because, despite having exciting...
Responsive design is a development technique that creates a web site or application framework that will look good on a screen of any size - from large desktop monitors to small screen devices like smartphones and tablets.
It was April 2015 when Google announced that responsive websites would see an upward jump in their search engine rankings. And since then, 'Responsive Design' has become one of the most critical factors in website...
How Your Hotel Can Compete With Major OTAs
1. What is an OTA?
As a hotel owner, you may have come across the acronym, OTA.
So what is an OTA?
OTA stands for Online Travel Agency, which is a website that allows people to book various travel-related services. OTAs are third-party agents who resell services and allow people to book hotel rooms, flight tickets, travel packages, tour activities, train tickets,...
It’s no secret how important it is to have a robust and professional website to market your Hotel or Restaurant business.
Building a great website for your business, however, is just part of the equation. More importantly, you need an effective strategy on how to scale your hospitality business with the help of your website. The answer to this challenge lies in driving quality traffic to your website utilizing a variety...
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