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INNsight.com offers a technology for your hotel’s website that no other hotel digital marketing platform can match: Custom Hotel Discounts, our latest addition to the Markdown Manager suite of promotional tools on the INNsight.com Property Management System.
Travelers are always looking for a discount on their hotel stay. That should come as no surprise to all of your hoteliers. Now you can offer hotel discounts to your guests that are $ off or % off and completely custom in determining the terms of the hotel discount offer.
You can get creative and build discounts for virtually anything. Hotels typically provide the AAA Discount or Senior Discounts. Sure you can create those typical discounts, but now you can create discounts for the most unique set of conditions.
For example, one client used Custom Discounts to create an ‘Is Your Kid on the Honor Roll Discount?’. Guests who have children on the ‘Honor Roll’ and can furnish a report card with a GPA higher than 3.5 get 15% off their stay. Such discounts are fun, rewarding, and get your guest’s attention. Families with children love the Honor Roll discount and it offers a great marketing opportunity for the hotel to be family friendly.
Another hotel, which was impacted by a large forest fire, created a ‘First Responder’s Discount’ to honor the firefighters which helped save the hotel. A great gesture and cause to provide discounts to those who work hard to keep the public safe creating customer loyalty along the way.
When Custom Discounts are used, the INNsight PMS automatically tallies their use so you can track their effectiveness.
Such discounts are shown to the guest on your hotel website Powered by INNsight when the guest has selected their room creating an easy to use experience. Guests can select their desired discount and complete their booking.
So if you are a hotelier, and you want to merchandise your hotel like never before, set up a custom discount and get started today!
Learn more about Custom Discounts and the many other promotional tools that comprise Markdown Manager, making your hotel website a powerful merchandising tool by clicking the following link: https://www.innsight.com/hotel-markdown-manager
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