Today, creating a website for your hotel is just not enough. In today’s era of internet business, you need to have a perfect hotel website design, or your business will suffer tremendously.
Before we begin, keep in mind that your website design elements deserve a great deal of attention because an ineffective website does nothing more than waste your time, money, and could very well open your business up to liability.
As the title of this blog suggests, you are going to learn the top 16 essential elements required to build a successful hotel website.
So, let's jump right in.
Being an essential element of website development, a clean and neat design is crucial to the success of your website. Artistic design and exciting visuals will impress your visitors and thoughtfully laid out content that helps users find the pertinent information they seek will lead to higher conversion rates of lookers into bookers.
2 out of 3 people prefer to browse through a beautifully designed website instead of a site that is expressed plainly.
Effective web design and compelling style will make your website unique and help your business stand out from your competitors. Your website should be all about personalization and finding every possible way to attract a user's attention.
Protect your hotel website and your consumers by making your website encrypted end-to-end with HTTPS protocol instead of HTTP.
Users expect a secure and private online experience when using a website. Adopt HTTPS to protect your users' connections to your website, regardless of the content on the site.
HTTPS websites load much faster than HTTP sites, and sites with faster speeds are more likely to rank better. Search engines like Google de-rank websites for not being HTTPS secured. Additionally, guests are increasingly cautious about interacting with hotel websites that are not fully secure, and you can easily lose a customer before they even look to book their stay.
Simple navigation is a critical component of a hotel website that makes it easier for your visitors to find out the piece of information that they are seeking. You should consider both site-wide and page navigation. Your users should quickly find the next step that you want them to take in any transaction flows. Provide multiple ways to reach any page on a site. Doing so allows users to choose whatever means of finding pages is easiest for them. Make such a navigational experience for your user that they could maneuver through your site's content at their own pace with little or no frustration.
Give utmost care to the user experience on your site as it is an important ranking factor, and more importantly, it increases bookings.
Make it as simple as possible for users to get in touch with you to enquire about your hotel and rooms. Clickable phone numbers allow mobile users to simply tap on the telephone number to dial and take desired actionable steps. Enhancing User Experience (UX) should always be at the forefront of a successful hotel business strategy.
Converting your contact number into a clickable link is an inexpensive way to improve the UX for your mobile users.
How many websites have you been to where you search for social media buttons and just can't find them?. Here's the answer:
Along with creating and inserting social media icons, also investing some time in implementing an effective hotel social media marketing will certainly bring increased ROI for your business.
The most fundamental planning for a hotel involves selecting the perfect guest room and the same goes for the design of your hotel website. They account for the bulk of space within a hotel, and a considerable measure of the hotel experience is in the guest room. Put a lot of effort into explaining each room configuration in such a way that the user gets a clear idea of the experience they would have and what amenities they can expect to get in each room type. Reveal the features that are distinctive to each room type. The user should understand why every room type is different and unique.
Make sure the information provided on the page has a close resemblance to what is available in the room type. Provide ample photography, virtual tours, and a floor plan to provide the most robust content so a guest can see where they will be staying when visiting your hotel. Such content allows you to marry the online experience with the physical, or real-world, guest experience.
Customer testimonials are what every hotel website should include, which add value and trustworthiness to those who are exploring your site for the first time. Testimonials also help your brand promote credibility. They are a fantastic tool to create an emotional appeal for your branding and help convey your overall hotel message.
Give your audience what they are searching for with customer testimonials on your website. Testimonials help aid word of mouth promotion by boosting trust and encouragement.
Only launching a pretty hotel website isn't going to be enough for your business, right?
With an increasing number of mobile and tablet users, you need to have a great looking responsive hotel website to sustain today's users! Having a responsive design is incredibly important to keep your website updated as per today's SEO standards. People are on their smartphones wherever they go. What if they're looking for a hotel and find your website,
Your website is NOT mobile-friendly!
A Tacky User Interface that is not mobile-friendly will likely lead to potential customers leaving your website, and explore your competitors’ websites, resulting in increasing your bounce rate. The efforts involved in creating a responsive hotel website are a bit cumbersome, but if done properly, it will definitely pay off in SEO, user experience, and conversion.
Quality and relevant content are what a hotel website must-have. Adding good quality highly interactive images on your website keeps your visitors hooked for longer and provides an enhanced User Experience.
Along with having good quality website design elements, it is imperative to optimize your images to be read by search engine bots. Since bots cannot understand pictures and videos, you need to include a brief explanation of your photos and videos in the form of proper file names, alt text, descriptions, captions, and image title text. You also need to keep in mind the size of the image file. Page load time is deeply affected by the size of the media on your website. Try to use image formats such as. WEBP to make the optimization even better.
It is suggested to embed YouTube videos on your website, rather than adding the videos directly on your website.
Make sure you implement some basic hotel SEO best practices while setting up your Hotel Website.
If you want to stay ahead of the competition and drive more rankings, traffic, and bookings, you should use local SEO strategies.
Attracting and maintaining the attention of users is an absolute challenge in today's business scenario. Users get easily fed up if they are bombarded with an overdose of information. Provide a meaningful and engaging user experience with a clickable map that will help the user engage and discover what is nearby and how to get to your hotel, with ease and interactivity.
Why is website localization important? Wondering? Alright then, just take a look at the fig. given below:
When it comes to essential hotel website features, localization is an important aspect! Adapt your website to the local language and culture in the target market to yield better results. It is recommended that you offer language translation and currency conversion functionality to open up your hotel website to wider audiences.
The Search Console is a valuable tool that can help you get to the bottom of exactly why your site is performing favorably (or poorly) in organic results. Through Search Console, Google will have access to your content and can assist in monitoring spam. Additionally, Your site will remain clean, and submitting new content to crawl or removing old content is a breeze.
Google Analytics allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. It benefits your business by providing you more insight into the people who visit your website. Both tools used efficiently and effectively can do wonders for the Hotelier.
What exactly is 'site speed', you ask? The term used to measure how quickly (or slowly) a website responds to a request. Website speed is essential and is one of the 'make-or-break' website performance criteria that should never be taken lightly.
Website speed positively affects your traffic, page views, conversions, bookings, and your overall reputation. Additionally, the likes of Google will penalize your website in search results ranking if your site speed is slow.
According to a study by Statcounter, it is found that mobile and tablet traffic has overtaken desktop traffic since October 2016.
Need we say more?
In today's mobile-savvy generation, it is crucial to design your hotel website to be mobile-friendly. Mobile-friendly web design provides excellent user experience as well! After Google's mobile-friendly algorithm update in 2015, if your hotel website is not correctly optimized for mobile use, it is bound to lose page ranking (and happy visitors at the same time!).
Implementing mobile-friendly content and elements will make your hotel website easy to use, thus keeping visitors engaged with your website for a more extended period.
In 2008, WCAG 2.0, or the most widely entrusted Website Content Accessibility Guidelines stated that all web pages should be “perceivable,” “operable,” “understandable” and “robust.”
It is better to make your website compliant by following WCAG guidelines to avoid accessibility lawsuits and government actions. Assuring that your hotel website is coded to be conforming with WCAG 2.0, will also provide equal opportunity for individuals with a disability to enjoy your goods or services. Because hotel website design best practices change frequently, it’s essential to evaluate your website periodically and fix if anything is lacking from the overall design and implementation of the latest web technologies and standards. Following all of the above hotel website design tips will certainly lead to higher-quality traffic and more online revenue.
INNsight.com is known for its hospitality digital marketing and property management software that are all-inclusive systems that simplify and automate your hospitality business operations. iSuite by INNsight drives a hotel’s digital marketing to increase more direct bookings, expanding margins while driving top-line revenue growth.