Hooking your ideal visitor to your website can be a tricky proposition. Customers have become sophisticated day by day with more expectations with the Brand. Did you know, according to a study done by Influence & Co, readers' engagement time was only two minutes and two seconds, and They only consume 53% of the content.
To grab your potential customer's attention, you have to supplement your content with rich media. To understand how rich media can help, we have to define what rich media content is and how it allows you to hook more visitors to your website.
The answer is quite simple: the term rich media content refers to a type of web content used on websites. Rich media typically describes the video, 3D Pantographic, graphics, text, sound, animations, and other interactive elements streamed or downloaded. These types of content can significantly impact people's desire to make a connection with the Brand.
Rich media content makes your website visible and therefore influential. It's all about grabbing the attention of Internet surfers; people are more likely to stop scrolling when they hear or see something surprising or attractive. Content in this format also appeals more to mobile users, who use only their thumbs for navigation and can't see the whole page simultaneously as desktop users can. With Content Management System (CMS), it is easy to update, delete and edit your content which helps you to make the site more interactive, user-friendly, and up-to-date.
When people think of rich media content, they believe that it is the same thing as multimedia content, but that's not the case. The term "rich media" has a specific meaning in web design and marketing about advertising. Here are the types of rich media content:
a) In-feed Native Ads
In-feed native ads drive more direct traffic to the advertiser's site. Compared to banner ads and other display ads, in-feed native advertising is more effective. In-feed native ads are screened and shown only to users who need the product or service being advertised
b) In-content Ads for Websites
In the digital marketing world, in-content ads are video or text ads that serve as a natural extension of your content—for example, they might be slideshows of popular products that appear after you finish reading a blog post.
c) Content Recommendation Blocks
Content recommendation blocks are an option that you can set in your web browser that suggests pages based on your preference. For example, you may like to get recommendations about technical subjects or history and have a bookmark for each of those.
d) In-feed Promoted List Commerce
In-feed promoted lists are frequently utilized by large e-commerce companies, such as eBay to boost purchases. When consumers see a similar product alongside the one they want, they are more inclined to choose the suggested one. As a result, there will be more conversions and sales in the end.
e) Out-stream Video in the Website Content
The video ad is referred to as out-stream because it appears outside of online video content (also known as in-stream video content), where it seems either before (pre-roll), during (mid-roll), or after (post-roll) the publisher's video content.
f) In-app ads
Apps are one of the most successful ways for advertising to attract the attention of customers. This is because apps drive not only mobile usage but also global media consumption. For companies and agencies, this makes in-app advertising a critical marketing channel.
In-app advertising can reach audiences with pinpoint accuracy thanks to extensive data tracking and user targeting.
g) Rewarded Video Ads
A rewarded video is a video ad in which consumers are rewarded for watching full-screen adverts in exchange for an in-app reward. For example, while playing the well-known game "Candy Crush," the user needs to watch a full-screen rewarded video ad to avail rewards.
h) Sponsored Content
Videos, tweets, Facebook posts, Instagram posts, videos, infographics, paid articles, and more are examples of sponsored content. The sponsor pays for the content production, which the influencer or publisher then shares. For, e.g., Mama earth has paid influencers for posting a video post where they talk about the advantages and benefits of mama earth products. This helps in attracting more customers and converting the audience into buyers.
If you're wondering why you should integrate rich media content to make your hotel website influential, here are ten reasons:
1. Rich media content engages your audience better than plain text or pictures alone. The more interactive, the more fun, and the less passive it is for your audience to consume.
2. It's easier for people to process information when there is an audio or video component to enhance understanding.
3. Rich media content gets more attention and shares faster.
4. It's better for SEO.
5. It can make your business stand out from the competition.
6. Rich media content is great for customer service if you have a live chat function on your website or use video for customer service purposes.
7. People tend to share online videos faster than images alone because, with a video, they feel as though they're experiencing it themselves, as opposed to just looking at an idea that's static or might not even make sense to them.
8. While an instructional video is helpful for people to learn how to do something on your company website or app, it also helps you rank higher on search engines for keywords.
9. It's more enjoyable for people to watch and interact with rich media content than read long blocks of text or sit through a lengthy slideshow.
10. Video can increase the number of views on your website.
Using rich media content to enhance your website will help influence potential customers, improve conversion rates and strengthen your Brand. Video and 360 Pantographic can also help you stay ahead of the market and look more professional than your competitors.
Rich media content also helps in leveraging social media platforms, as the use of photos, memes, videos is beneficial in understanding the product and services the Brand offers. Therefore, social Media Marketing plays an important role in reaching out to a broader audience. If you want to enhance your hotel's social media presence, here are some tips and tricks for you: https://www.innsight.com/blog/social-media-marketing-tips-tricks-for-hotels.
Contact INNsight for more information on optimizing and driving your hotel website with the Rich Media content and driving more visitors and traffic to your website.