With the proliferation of larger high definition screens, the world Retina Displays, and high-speed internet, travelers expect hotels to use high-resolution photos and videos to tell their story. They expect hotel websites to be widescreen such as the following website that is Powered by INNsight: www.montereystagecoachlodge.com.
Additionally, the art of visual storytelling requires richer media such as videos, virtual reality tours, and managed content. Your hotel website Powered by INNsight has an easy to use Content Management System (CMS) where you can easily upload and manage photos, content, videos, and virtual tours of your property. Does your hotel show virtual tours of your rooms to your guests: i.e.: http://www.yosemitewestgate.com/guestrooms
Online reviews continue to play a major role in the decision-making process for guests thereby enhancing the story of your hotel and playing a pivotal role in conversion for your hotel. INNsight.com actually helps you drive more guest reviews with our own proprietary INNsights which are solicited from guests who have actually stayed at your hotel using the INNsight eCommerce Engine: Read more here: www.innsight.com/INNsights-hotel-guest-reviews
Rich, engaging content is critical to your marketing efforts for your hotel. Tell your hotel’s story in a way where the web visitor feels they have a window into your hotel and are visiting it before even stepping foot in your lobby. What does this mean? You need to make sure your content is high quality and enhanced for all platforms: Mobile, Social, Local, and Web—again, the four pillars of Digital Marketing we determined earlier. It is important to create a cross-channel marketing strategy and ensure that there is a consistent message and content across all of them from OTAs to your website. Remember: your competition is only a click away. You want your guest to feel what it is like to stay at your hotel from their digital medium whether it is an iPad, smartphone, or their 21-inch HD computer display.
A website should have links to interesting and relevant content such as things to do, nearby attractions, businesses and specials, and packages. A hotel website that is Powered by INNsight has many content generation and link building pages such as the following:
Specials & Packages: Create Custom Packages with other business vendors so your guests can engage and research things to do while they stay at your hotel: e.g. www.yosemitesouthgate.com/packages
Friends: Provide links to your fellow business partners in town from your website and trade these banner ads with other businesses so you get some links back to your website and your guests know who you trust to go to for a haircut, lunch, or supplies
Things to do: Hotel Websites Powered by INNsight get a page that is driven by Yelp and provides lists of things to do nearby your hotel: e.g. www.adantehotel.com/things-to-do
Events: Hotel website page that shows local events happening around your hotel
Weather: Guests want to know what the weather is like during their stay at your hotel have such details at their fingertips
Directions: Turn-by-Turn directions via Google Maps for your guests to easily find your hotel: e.g. www.redroofinnmonterey.com/directions
According to tnooz Travel News: (http://www.tnooz.com/article/impact-of-social-media-on-the-travel-industry-infographic), ninety-two percent of travelers say they trust word-of-mouth/opinions of people they know above advertising. This makes social media one of the most powerful ways to reach and engage travelers. People are taking and sharing more photos than ever before. With the proliferation of feature-rich camera smartphones coupled with mobile integration of Twitter, Facebook, and Instagram, social media has taken front and center stage in the way people share their sentiments about your place to stay. Adversely, this also shows extremely well when guests want to share their disappointment by posting photos of poor conditions, bed bugs, or other complaints on TripAdvisor. Travelers are sharing where they are traveling to before they go, their experiences during their stay, and their feedback after they stay and if you are not ready to help curate this social media, your hotel’s reputation could go sideways.
In order to make sharing easier, websites Powered by INNsight have deep integration with Twitter, Facebook, Foursquare, and TripAdvisor. Photos and media on hotel websites are enabled with a Like button for Facebook or Pin It button for Pinterest. Premium clients have curated posts to their social feeds. When guests engage with hotel websites, they can like, follow, and tweet about the property from the website itself. And guests who have stayed at your hotel are requested to follow you after checking out thereby created a full social media feedback loop.
Additionally, it is important to make your property available on Facebook, Twitter, and Pinterest and to give it a compelling presence. INNsight custom designs your twitter page and ensures that your Facebook page is managed effectively taking on the responsibility of providing your guests the ability to do research about your hotel and local area. Take a look here: www.innsight.com/hotel-social-media-marketing
Taking advantage of the mobile medium is just as important or even more important than ensuring your hotel is being marketing on major OTAs. There are more than 2 billion mobile devices online worldwide and mobile eCommerce is burgeoning faster than growth rates on the Web. Some interesting trends:
1. Tablet Shoppers spend 20 percent more per purchase than traditional computer users: The Impact of Tablet Visitors on Retail Websites
2. iPad Users account for almost 90% of shopping revenue (RichRelevance 2012 Mobile Study)
3. Research firm IDC predicts that more U.S. internet users will access the internet using mobile devices than PCs by 2015
Those are dramatic numbers. If you do NOT have a mobile optimized booking engine for your hotel, you will lose money—a lot of money. INNsight.com provides a FREE Mobile Optimized Booking Engine for your Hotel so you can make sure you capture mobile traffic and convert them into heads in beds: http://www.innsight.com/mobile-hotel-website