Links to and from your hotel website are very important in a hotel’s overall Internet marketing strategy. Hotel Social Media links are becoming increasingly important as many top search engines are beginning to ping social indicators to enhance search results. Websites with good social engagement and curation elevate to the top of search results. It is becoming increasingly important for hotels to build a social media following to help its PageRank on search engines when travelers search for hotels in your destination.
INNsight recommends linking to your hotel’s social profiles from your hotel website. Linking to your social media accounts is a simple, yet highly effective piece of your hotel’s overall digital marketing strategy.
Here are three key reasons for why you should link to your social networks from your hotel website. Here are some best practices when incorporating social media links to your hotel’s website:
1. Link building: Search engines are becoming very advanced and utilize different algorithms to ensure they are percolating the most relevant search results to the top of search results; Search engines are increasingly looking at Facebook and Twitter data for signals that help your hotel website’s search rank. So it makes sense that you want to get quality links pointing back to your website to ensure that search engines can determine relevancy and popularity, but why would you link away from it? The simple answer is that you also need to build search relevance for your business on the different social media channels. Building quality links for your social networks helps your website display more prominently in search results, which assists your overall business presence online. Think of weaving a web of connections or bridges to and from your hotel’s website. When a search engine crawls the Internet, it wants to see strong interdependent connections that can be harvested and displayed with confidence to their end users thereby increasing the user’s satisfaction with the Search Engine.
2. Improving your hotel’s ranking in search results: Although it may sound backwards, adding links to your social channels from your website actually helps increase the chance that users will find your website when they search on Google, Bing, Yahoo! and other engines. Google states: “Linking your Google+ Page and your website is useful because…it provides Google with information that we can use to help determine the relevancy of your site to a user query on Google Search.” Twitter and Facebook also are increasingly making their data available to search engines such as Bing. By increasing activity and linkages, your search page rank goes up.
3. Increasing the Visibility of Your Hotel: Just having the links on your site simply isn’t good enough. You want to make sure that it is easy for users to find links to your social media accounts, so they can interact with you wherever your business lives on the web.
At INNsight, we follow the following key guidelines when adding links to social icons:
The social links/buttons are placed in the footer of your hotel’s website
Links or buttons that stay with the user as they navigate through the site or from page to page are optimal so we place the links so they persist throughout every page on your hotel’s website;
To make sure users don’t leave your website completely, INNsight makes sure the links open the social media channels in a new tab or window.
We integrate the ability to share your photographs via Facebook, Twitter, and Google+ from your Gallery Page
We allow the ability for your guests to pin photos from your hotel website on Pinterest thereby increasing backlinks and sharing
You will find links to your hotel’s Facebook, Twitter, Google+ Pinterest, Foursquare, Yelp, and TripAdvisor profiles on the footer of your hotel’s website Powered by INNsight.