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It is no surprise that the world has become increasingly mobile; People themselves are increasingly on the go as they are no longer tethered to any physical place. Mobile telecommunications and the internet coupled with exponentially powerful and ever-shrinking microprocessors has manifested itself into a mobile computing revolution where mobile phones and tablets boast even more computing power than many desktop computers.
Apple iPhones, Androids, Blackberry, and iPads are ubiquitous and are in many cases such devices have become a majority of folk’s primary media consumption devices where they spend countless hours touching, swiping and gawking.
Research shows that shopping via mobile devices increased 81 percent in 2012 (eMarketer). Shoppers used their smartphones and tablets to make $25 billion in purchases which accounts for approximately 11 percent of total e-commerce sales. This trend of increasing purchases being completed via mobile devices is expected to increase dramatically well into the future.
A major issue with internet marketing for hotels in an increasingly mobile world is that there are many competing platforms in the mobile space and different consumption media such as mobile apps and different mobile browsers.
Many hoteliers just barely have graduated to having a full transactional regular website and now they are being hit by the need to have a mobile-optimized hotel website for different sizes and types of mobile devices. But travelers who are looking to make their bookings with the ease and convenience of their mobile devices are not going to wait. If hoteliers do not embrace mobile internet marketing, they will simply lose a share of bookings that are conducted by an increasingly mobile population that look to book by making quick decisions, flexible, with a reduced lead time.
Our mobile world is showing potential guests expecting to make a last-minute booking on the drive to their destination, from your very own parking lot, or even within your own lobby before they walk up to the counter!
With guests looking for last-minute savings on the go, it is even more important to ensure that you have a mobile version of your hotel website to capture these potential bookers. You can easily make a static website mobile, but having a website that provides tools to enable bookings, displays last-minute deals, and truly markets your place to stay within a limited screen real estate is only available with a mobile hotel website Powered by INNsight.
And on top of having a mobile version of your hotel website, you need to ensure that it is discoverable. For example, when a guest searches for local hotels on their Android using Google Maps, is your hotel listed appropriately and correctly on Google Places. Is your website URL on Google Places directing to the mobile version of your hotel’s website. And primarily, is your hotel website even optimized for the plethora of mobile devices?
Well, that’s a lot to digest and undertake by hoteliers. We at INNsight wanted to demystify all facets of internet marketing for hoteliers. With the prevalence and increasing growth of mobile, we have optimized the INNsight.com platform for mobile devices. Now if you subscribe to our Premium package, you will receive a custom-designed free hotel mobile website Powered by INNsight. Your mobile website will fully transact and be optimized for search engines and we will do all of the hard work to ensure that all mobile search and mapping engines redirect to your mobile hotel website Powered by INNsight when a user is accessing your website with a mobile device. To learn more, click here.
Check out some of our mobile websites with your mobile device for yourself. We are confident that not only will your property have a world-class hotel website that is custom designed but also has a seamless mobile booking experience with your mobile hotel website Powered by INNsight.
https://www.yosemitewestgate.com
https://www.laconventioninn.com
You can also read about: How To Get More Guests to Book at Your Hotel with foursquare
