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SEO stands for “Search Engine Optimization.” It defines the process of improving your website to increase its visibility when people search for products or services related to your business on Google, Bing, and other search engines.
Local SEO is a Search Engine Optimization (SEO) strategy that helps your business be more visible in local search results to connect with potential customers in their area. Local Search includes visibility on mapping services and other location-based services.
Optimize your hotel’s web pages for SEO in 8 simple steps:
SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines.
Meta tags are invisible tags that provide data about your page to search engines and website visitors. In short, they make it easier for search engines to determine what your content is about and thus are vital for SEO.
A backlink is simply a link from one website to another. High-quality backlinks can help to increase a site's ranking position and visibility in search engine results (SEO).
The goal of Search Engine Optimization is to improve your site's rankings in search results. But beyond that, the purpose of achieving high rankings is to attract more traffic and, ideally, to convert that traffic into customers and leads.