A set of powerful, easy-to-use features makes it straightforward to create, customize, and deliver impactful media across all marketing channels.
Threshold’s interactive virtual tours deeply engage viewers and help tell the story of each location. The detailed, user-controllable 360° views help bring the location experience to life and provide the key decision-grade information required by users to choose to book or visit.
The Threshold Platform incorporates customizable Collection Maps, which allows your sales and services teams to curate and share virtual tour-enabled maps of neighborhoods easily. Threshold Collection Maps make it simple to highlight high-value locations and provide a full location context.
Easily publish the 360 virtual tours to your My Google Business listing and instantly start garnering web-wide traffic and visitors.
Threshold 360 is the leading platform for 360° virtual tour creation and publishing in the travel and hospitality industries. Threshold 360 works with Destinations, Hotels and Resorts, Venue and Conference Centers, and other location businesses to significantly increase their digital engagement and conversions. Threshold works with over 100 Destinations across North America, including Visit Austin, San Francisco Travel, and Boston USA, and with major brands and boutique Hotels and Resorts like Marriott, Hilton, Epicurean, and Tradewinds Hotels. Threshold 360 has partnered with INNsight® to offer special pricing for their virtual tours for client hotels.
Threshold’s interactive virtual tours deeply engage viewers and help tell the story of a location. The detailed, user-controllable 360° experience helps bring the location to life online and provides the key decision-grade information required by users to choose to book or visit. Threshold Virtual Tours are not a video, but a collection of 360° images stitched or “connected” together to create a seamless experience of each keyspace of a location, allowing users to discover and interact with your location X.
Explore some Virtual Tour examples.
A typical Hotel capture takes between 60 and 90 minutes, depending on the size of the property. A small, single-room location venue might take 15 minutes
Explore more Capture Resources.
Contact your INNsight account manager or fill out this form to get in touch with Threshold and schedule a shoot.
The cost of producing and publishing Threshold Virtual Tours of your location includes a one-time Capture Fee of $499 to create the virtual tour (up to 10 virtual tour spaces i.e., room types and amenities), and an Annual Platform Fee of $499 in order to embed the virtual tour on your website. The Platform Fee also allows you to publish your virtual tours across a number of key marketing and sales channels.
360° virtual tours result in a 48 percent increase in reservations (a survey by Best Western proved).
Virtual tours have even more advantages for hotels: