Services Provided by INNsight

Search Engine Optimization SEO TECHNIQUES DEPLOYED BY INNsight Tutorial Hotel website not showing up on the first page of the search engine results page Ad Spend Management for Hotels

SEO TECHNIQUES DEPLOYED BY INNsight


INNsight creates SEO-friendly websites to help your hospitality website get off to a good start in terms of search engine rankings. To construct excellent and long-lasting SEO outcomes, only white hat strategies and practices are employed.

SEARCH ENGINE OPTIMIZATION TECHNIQUES DEPLOYED BY INNsight:

  • Website Hosting - INNsight hosts and manages your website on our Amazon Web Service servers which are secure and have an uptime percentage of 99.99% 
  • Audit Report of The Client’s Existing Website (if any) - INNsight will perform an audit of your current website to ensure a smooth transition from an SEO perspective 
  • Check Local Listings In Google Business, Yelp, TripAdvisor, Bing, Yahoo, etc… 

INNsight will check and fix any local listing issues thus ensuring that your branding is the same across all of the channels per SEO specs 

  • Create Meta Title and Meta Description For All Pages - Each page on your website will be fully optimized with keywords and descriptions per SEO specs for easy search 
  • Create Meta Robots - Implement pieces of code in your website that provides crawlers instructions for how to crawl or index your web page content 
  • Voice Search Optimization - Optimize your website for voice search 
  • Long Tail Keywords - This implementation is used to help with voice search 
  • Create Headings Maps (H1, H2, H3, etc) - Use for content structuring for SEOpurposes 
  • Create SEO Friendly URLs - Link keywords to various pages of the website 
  • Configuring Content Management System - Your website will be powered by the INNsight Content Management System 
  • SSL Certificate for the Website - Per Google search standards your website will be https 
  • Check for Page Speed Issues - Ensure that the website page speed load is optimized 
  • AMP (Accelerated Mobile Page) - Implement an AMP mobile website for users with slow network speed 
  • Implement Proper Internal Linking Flowing Throughout The Website 
  • 301 Redirects (If The Client Has An Old Website) – This will tell search engines how your old website link structure has changed to the new website link structure 
  • Google Analytics Account Creation and Sync with Google Search Console 
  • Search Console Account Creation 
  • Google Tag Manager Configuration (if required) 
  • Robots.txt Configuration - Text file that tells web robots (most often search engines) which pages on your site to crawl 
  • Fixing Broken Links - Ensure all links are working and implement 404 error page per SEO standards 
  • Check Inbound and Outbound Links on the website 
  • Keyword Mapping - Mapping different keywords to different links on the website 
  • Image Optimization - Alt Tags, Title Tags, and Image Names 
  • Implement 404 Errors 
  • Linking of 3D Virtual Images 
  • Linking of YouTube and Other Videos 
  • Scrutinizing The Entire Website Closely To check That It Meets SEO standards
  • Optimize Canonical Tags - Tells search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs.
  • Ensure Responsive Mobility - Friendliness of the website from a responsive standpoint
  • Adding Plagiarism Free And Grammatically Accurate Content For The Website
  • Sitemap Creation - Provides easy access to all pages of your website
  • Schema Markup Additions - Schema markup is a code that you put on your website, with the purpose of helping the search engines return more informative results for users.
  • Funnels and Goals Creation (if required)
  • Add Ecommerce Tracking Code
  • Website Coded to WCAG Standards - INNsight codes your website to WCAG 2.1 standards for website accessibility and then layers on our patent-pending ADA TRAY widget to enhance the usability of your website for people with disabilities
  • ADA Title III Compliance - Help clients achieve the 5 points of ADA Title III based on the hotels physical plant
  • Ensure The Presence of Pages Like Cookie Policy, Terms & Conditions, and Privacy Policy on The Website
  • GDPR Popup - Per GDPR Privacy Act, INNsight will enable an Accept To Close popup per data privacy requirements.
  • Blog Setup - Use INNsights Blog System to post regular blogs on your website.
  • Image/Video Sitemap
  • Frequently Asked Questions - Use INNsights Content Management System to build out FAQs for your Property
  • Create/Link Social Media Accounts