INNsight offers professional SEO Services for the following Hospitality Verticals:

White Hat SEO Services are the only way to go when it comes to optimizing your website. Don't be fooled by so-called experts that promise you top placements with their hotel SEO services. There's no such thing as guaranteed positions when it comes to search engine rankings. Gaining exposure requires high quality content, social media marketing, and credible backlinks to your hospitality website.

Website Content Marketing

Set up your daily housekeeping list and let your housekeeping staff access it via tablet or smartphone. Housekeepers can mark rooms cleared or even summon a maintenance request. Messaging will ensure that all staff is aware of the status of a room. Once rooms are marked clear, you can even send an automated email inviting the incoming guest to check in.

Organic Links To Your Website

When a relevant and credible website points to your website, your website will benefit in regard to SEO rankings. Getting backlinks from local businesses, city websites, and industry websites will give your website value a boost. Never buy backlinks as these are almost always from non-credible websites, which Google will recognize and penalize you for. Just remember, it's a lot easier to lose trust and credibility, than it is to gain it. Always get organic links to your website from sources that are highly relevant and natural.

Increase Direct Traffic and Bookings To Your Hotel Website
with The Help of The INNsight SEO Team

Frequently Asked Questions

Search Engine Optimization (SEO) for hotels is the process of optimizing and improving a hotel website’s ranking on search engines such as Google, Bing, and Yahoo search engine result pages (SERP). SEO enables you to strengthen your hotel website's online presence, drive traffic to your hotel website, and enhance direct bookings on your hotel website.

SEO is the main driver for organic search engine traffic so your website’s business performance is the main reason why SEO is important for your hotel. Search Engine Optimization:

  • Increases traffic to your hotel's website
  • Increases brand awareness for your hotel
  • Establishes credibility and authority, thereby driving direct bookings
  • Enables hotel owners to keep on top of trends within their industry
  • Enables a hotel to stay ahead of the competition
  • Improves customer loyalty

You can find keywords for your hotel by using keyword research tools to look for search phrases that may resonate with your hotel's target customers based on their interests or travel needs. Then, make a note of each keyword's average monthly search volume with low competition and leverage these keywords in strings within your website content, social media, and dedicated blog posts.

Seeing results with Search Engine Optimization (SEO) can usually take six months up to one year. But it can also take longer because performance on search engine results pages depends on many factors, especially since many search engines have fine-tuned algorithms that offer more personalized results. Unfortunately, there are very many high-quality websites there that are poorly optimized for search. INNsight builds your hotel’s website on an optimized framework that ensures great performance in organic search results, and our SEO specialists continuously work to optimize your website for higher rankings.

Yes, Search Engine Optimization is a long-term process. Therefore, one cannot expect results overnight; You have to be very patient, so don’t believe claims made by companies that guarantee your website will be on the first page of search results. Search is now a very complex space with algorithms that are ever-changing based on a variety of factors. Every individual gets their SERP painted differently based on their history, device, geography, and a variety of other proprietary factors a search engine may incorporate in their weighting factors. INNsight stays abreast of the latest changes to these algorithms and works to optimize your website Powered by INNsight to tune to these nuanced changes.

You can use Google Analytics and Google Search Console to track the SEO results of your website. These tools are offered by Google and give you an in-depth analysis of your website's performance. In addition, INNsight provides monthly custom analytics reports via email tracking your website’s performance. You can also log in to My INNsight to see more granular reporting supported by Google Analytics.


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