Human brains process visual information faster than text. Therefore, a visually appealing email converts better in an overcrowded inbox. A well-crafted email will introduce and showcase your hotel and branding professionally to engage your customers. The INNsight Email Marketing System has numerous stunning templates and an HTML editor to create customized emails.
Email marketing is a powerful marketing channel used to send tailored email campaigns to subscribers who sign up for an email list with the express agreement to receive emails from you. It is a technique to keep consumers informed, promote your product and services, and build a community around your product or offer. Permissions, segmentation, and customization have become paramount in modern email marketing than utilizing a one-size-fits-all mass mailing.
To send marketing emails, you can use an Email Service Provider (ESP): A technology with the infrastructure to help the likelihood of the emails getting into inboxes. Internet Service Providers (ISPs) like Gmail, Outlook, etc., are built for personal usage, not email blasts. As a result, when an ISP sends a mass email, spam filters quickly detect it, and your account may be suspended for suspicious conduct such as spamming. Therefore, it is important to utilize an Email Service Provider like INNsight’s Email Marketing System designed to send mass emails.
An email marketing service like INNsight’s Email Marketing System benefits your business in a multitude of ways:
Yes, the INNsight Email Marketing System not only sends emails but also includes analytics about open rates and how much penetration your campaign has had with your email’s audience. As a result, you can quickly gauge the effectiveness of your email marketing campaigns with the INNsight EMS.
The answer straightforwardly is NO. Buying an email database does not afford you success. For one, the list may not be targeted. You would be liable for spamming those on the list, thereby diminishing your efforts and potentially leaving you liable for privacy violations and flagging your email service for illegal activity. Instead, you should collect and invest in building your mailing lists via different sanctioned processes such as a solicitation module on your website, reservation confirmation emails, etc.
The email content you use in your email marketing campaigns should captivate the reader and influence them to take the desired action. One needs to make the context clear and precise so that the content evokes the reader’s involvement. Other factors involve:
The tried-and-true traditional strategy of sending out email campaigns in the middle of the week and the middle of the day works great. However, according to statistics, emails should be sent between 1-3 PM in the afternoon.
A good subject line can create a long-lasting influence on the reader’s mind. It is the first impression of your email and will invoke the reader to click on your message and read its contents. A user will first read your subject, and then if they like it, they will read the entire email. Therefore, you must write the subject line keeping in mind the campaign’s audience. Here are some helpful tips for email marketing subject lines:
A/B testing in email marketing campaigns, commonly known as Split Testing, finds which campaigns are more effective and give impactful results. While performing A/B Testing, one type of campaign is sent to a subset of your email list. Then, another variation is sent to a different list subset to determine which variation churns a more effective result.
Here are the top five email marketing metrics to keep an eye on:
Note: Remember to delete the bounced addresses and keep updating your email list.