Email Marketing Service Provider for Hotels

Email marketing is a powerful marketing channel used to send tailored email campaigns to subscribers who sign up for an email list with the express agreement to receive emails from you. It is a technique to keep consumers informed, promote your product and services, and build a community around your product or offer. Permissions, segmentation, and customization have become paramount in modern email marketing than utilizing a one-size-fits-all mass mailing.

To send marketing emails, you can use an Email Service Provider (ESP): A technology with the infrastructure to help the likelihood of the emails getting into inboxes. Internet Service Providers (ISPs) like Gmail, Outlook, etc., are built for personal usage, not email blasts. As a result, when an ISP sends a mass email, spam filters quickly detect it, and your account may be suspended for suspicious conduct such as spamming. Therefore, it is important to utilize an Email Service Provider like INNsight’s Email Marketing System designed to send mass emails.

An email marketing service like INNsight’s Email Marketing System benefits your business in a multitude of ways:

• It's a cost-effective marketing platform
• It improves customer loyalty
• Expands your targeted audience reach
• It helps you save time and effort in managing marketing campaigns
• Allows to generate potential leads rapidly
• It makes your customers feel engaged with direct communication

Yes, the INNsight Email Marketing System not only sends emails but also includes analytics about open rates and how much penetration your campaign has had with your email’s audience. As a result, you can quickly gauge the effectiveness of your email marketing campaigns with the INNsight EMS.

The answer straightforwardly is NO. Buying an email database does not afford you success. For one, the list may not be targeted. You would be liable for spamming those on the list, thereby diminishing your efforts and potentially leaving you liable for privacy violations and flagging your email service for illegal activity. Instead, you should collect and invest in building your mailing lists via different sanctioned processes such as a solicitation module on your website, reservation confirmation emails, etc.

• Make an enticing offer
• Make entering an email address as simple as possible
• Encourage people to subscribe to your newsletter
• Reduce the number of clicks required to subscribe
• Use QR codes if possible
• Run contests and giveaways
• Make posts on social media
• Take advantage of special offers and discounts
• Engage new subscribers with your Thank You or Reservation Confirmation page

The email content you use in your email marketing campaigns should captivate the reader and influence them to take the desired action. One needs to make the context clear and precise so that the content evokes the reader’s involvement. Other factors involve:

• Catchy title/subject
• Add Innovative H1s
• Focus on the message
• Mention of CTAs
• Usage of interlinking

The tried-and-true traditional strategy of sending out email campaigns in the middle of the week and the middle of the day works great. However, according to statistics, emails should be sent between 1-3 PM in the afternoon.

A good subject line can create a long-lasting influence on the reader’s mind. It is the first impression of your email and will invoke the reader to click on your message and read its contents. A user will first read your subject, and then if they like it, they will read the entire email. Therefore, you must write the subject line keeping in mind the campaign’s audience. Here are some helpful tips for email marketing subject lines:

• Keep it short
• Descriptive
• If you use emojis, use them carefully
• Add personalization

A/B testing in email marketing campaigns, commonly known as Split Testing, finds which campaigns are more effective and give impactful results. While performing A/B Testing, one type of campaign is sent to a subset of your email list. Then, another variation is sent to a different list subset to determine which variation churns a more effective result.

Here are the top five email marketing metrics to keep an eye on:

1. Deliverability rate: The deliverability rate is the first metric to consider when evaluating the effectiveness of your email marketing.

   Note: Remember to delete the bounced addresses and keep updating your email list.

2. Open Rate: The open email rate is the best metric for determining the effectiveness of your subject line. To improve this metric, always use catchy subject lines and effectively deploy emoticons so your email subject sticks out in your target’s email client
3. Click-Through Rate: (CTR) is a metric that measures how many people clicked on the links in your email.
4. Conversion Rate: Your conversion rate will be determined by the number of people who clicked on the link and then completed any measurable action.
5. Bounce rate: The bounce rate measures the rate of bounces when your email does not arrive in the targeted email’s inbox at all. This is because those email addresses are either bogus or inactive and render no value.