Powerful Twitter Tactics to Boost Your Brands Engagement

What is Twitter Marketing?

Twitter marketing is often associated with the Twitter advertisement, but those who do not know much about Twitter marketing think it is just about running a few tweets. But, with Twitter marketing, you can do so much more; you can make your business more trustworthy, you can build loyalty among your customers, and much more. So, in this blog, we will be looking at what Twitter marketing is and how you can make the best use of it to promote your hotel business.

Why Should you use Twitter for Hotels?

Twitter marketing isn't for everyone, but it is an effective way to interact with your audience. If you're a hotel owner or manager, you probably already know that your business needs to be on social media, but you might be wondering what's the best way to go about it?

Twitter allows you to communicate with your networks and customers directly in real-time. With the right approach, you can gain followers that are truly interested in your content. So let us look at how Twitter can help you as a hotel.

How can you use Twitter for your Hotel Business?

Twitter is one of the most powerful marketing tools, yet businesses perceive it as a social network. Social networks help you build connections with the people you already know, whereas Twitter is a powerful tool for reaching out to new people and spreading your message. However, Twitter is not just a social network. It is a powerful marketing tool and can be used by hotels to boost their business.

A lot of people have Twitter accounts, and some are great at what they do but not so much at handling the account. This can lead to a loss of followers, new followers who find it hard to connect with you and your content, and lack engagement. However, learning how to optimize your Twitter account is not as difficult as you might think. To help you out, we have listed down some useful tips and tricks for handling Twitter accounts for your business.

Twitter marketing tips and tricks

Tips & Tricks to handle your Business Twitter Account

Twitter has become an essential part of our society, with many people using it as a jumping-off point to share their thoughts and engage in conversations with fellow peers. However, Twitter can sometimes be challenging for a business owner looking to grow their brand or get the word out about their product. With these tips, we've compiled 6 useful tips that will help you handle your business Twitter account effectively.

1. Create a Twitter account for your business; direct people to it from your website

If you've already created a Twitter account for your company, you can leverage this as the main way people come to discover you on Twitter. Also, having a personal handle where you can post personal tweets will help build your personal brand. Of course, once you have a Twitter account set up, make sure to direct existing followers to it to keep up with what's new.

2. Use #hashtags for keywords that are relevant to your business

Hashtags have become increasingly popular in the past few years, but they still aren't used by everyone. However, using hashtags will help you keep up with the latest news and communicate with others interested in the same topic. For example, if you have a food truck business, you might want to consider using hashtags like #foodtruck or #foodtrucks to connect with others who tweet about them.

3. Use a tool like Hootsuite to manage your tweets

Hootsuite is a great tool that lets you control a bunch of different social profiles from one place. So, for example, if you have multiple Twitter handles for your business, Hootsuite will allow you to manage them all from the same place and filter them based on keywords. This will help you keep up with what's happening with other people in your niche without having to scour Twitter yourself.

4. Keep it like a SS - Short and Simple

This is one of the best ways to get your followers engaged on your account. You should always aim to be as concise as possible when tweeting. A tweet that has unnecessary words that do not add value to the total meaning of the tweet will just confuse people about your intentions and what you are trying to achieve with them. Focus on using different keywords for more than one purpose. Use only the letter “t” when you tweet. Avoid using words with unnecessary capitalization because this can confuse people still.

5. Use Images from time to time

When you are tweeting, always include images. This will help your followers view your tweets’ content differently and engage with you more easily than text-only tweets do. Images allow people to see what you mean, thus creating a connection between you and them more quickly than they could through text alone. As a consequence, they follow you and your content more willingly.

6. Tweet Regularly

This is not the time for you to be afraid of flooding Twitter with too many tweets per day. But, if you want your followers to stick around or even subscribe to your tweets coming through their mobile devices regularly, then that is what you have to do.

Still, wondering where to start from?

Let's take a look at 6 of the greatest Twitter marketing tools for automating and improving your Twitter marketing strategies.

Powerful Twitter Tactics to Boost Your Brands Engagement!

Free & Useful tools for Twitter Marketing

  • Tweepsmap: Tweepsmap is a Twitter marketing tool that allows you to track all of your Twitter actions in one place. This platform has it all: in-depth analytics, posting at the ideal times, and analyzing all engagement metrics.

  • SocialPilot: From hashtags to Twitter mentions to audience interaction to the most popular tweets, SocialPilot can help you evaluate it all.

  • Twitonomy: Twitonomy is a Twitter marketing tool that gives you quick access to Twitter metrics. Twitonomy's strongest features are its well-designed charts and visual analysis. It also features a function that allows you to see all of your global mentions on a world map.
  • Audiense Connect: Audiense Connect is a robust Twitter marketing solution that may assist you in managing your accounts. You can use this tool to better understand your audience's demands and boost user engagement.
  • Crowdfire: Crowdfire not only optimizes your account to ensure that you only follow the proper people but also allows you to pre-schedule all of your tweets. You can also use this Twitter marketing tool to determine the optimal times to publish your tweets.
  • RiteTag: This Twitter marketing tool generates hashtag ideas for images and text in real-time, which can help you boost your discoverability. You can also compare hashtags on RiteTag by grouping them based on real-time hashtag interaction.

Twitter marketing faqs

FAQs on Twitter Marketing

Q. What is Twitter Marketing?

A. Twitter is an active social media platform that helps get you the target audience and significant reach to drive business and prospective leads. Amidst everything being people-centric, brands and businesses can effectively reach out to target users if they convey the correct information appropriately and in the best approach.

Q.How is Twitter used for marketing?

A. Every platform offers you two options either to have the paid subscriptions or to focus on the organic reach; it will take much time to reach the target audience organically; thus, twitter has paid subscriptions for businesses to capture their audience or generate more leads quickly. In addition, the Twitter database allows brands to connect with their user’s needs.

Q.How should we be using Twitter for marketing?

A. Twitter has users of various age groups, primarily ranging from 30-40, so this platform helps gain Online Reputation for various hospitality groups because people generally share their views and experience. This allows businesses to look deep into trends and frame marketing strategies accordingly. 

Q.Is Twitter good for marketing?

A. Definitely yes, where you can see a bunch of audiences is a place to market your product. 

Q.How to get verified on Twitter?

A. To get a verified account on Twitter, one should have either worked in the public interest or stated as the public figure (known by many). Here is the process that needs to be followed:

  1. Fill out your profile entirely with name, profile picture, cover photo, bio, and website
  2. Add a verified phone number and email address
  3. Confirm your email address
  4. Set your tweets as “public.”
  5. Add your birthday
  6. Visit the verification form on Twitter

Only these people can get the verified tag by Twitter,

TV, Film, Music, Fashion, Religion, Government, Politics, Business, Journalism, Media, Sports, and other key interest areas.

Q.How does Twitter trending work?

A. A Twitter trending hashtag. Whether it’s a Tsunami in South Asia, the demise of an artist, or a piece of news related to an outbreak, this abrupt Twitter function tells you in a second what the world is talking about.

The Twitter algorithm helps fetch you the trending news based on the area centric of a particular country and different activities. So, for example, it could be #digitalmarketing trending in the USA, and in India, it could be #olympics.

Q.Why should we use the #hashtag on Twitter?

A. Twitter introduced the hashtag function to back the majority of the people under one group and raise an issue related to a particular theme that holds several responses from similar people and may concern objections by the others. The main objective of the hashtag is to focus on a specific keyword that supports the top news.

Q.Why should we advertise on Twitter?

A. People look after quality content and great stories on Twitter, and they are there to catch up with the brands which are actively deploying time in bringing their products to the front and creating awareness for the same. They always try to discover new patterns and focus on uniqueness with the advertisement style that fixes them with your product.

Q.How do I promote products and services on Twitter?

A. The content should be according to the user, catching their attention and increasing dwelling time on your post. The content must be engaging and holds the needs of the user.

Regular updates with the posts related to the project framing the right keywords help in gaining reach.

Utilize the paid form of an advertisement on Twitter to reach the target audience

Q.How do I market my small business on Twitter?

A. Small businesses should focus on their competitors along with the products they are offering. Working on the right keyword would generate leads and help in optimizing your content, eventually growing. 

Identifying the right audience is a must; you cannot target every account on social media; Business should be focused on a particular niche that drives significant growth. 

The question here is, why should I use Twitter for marketing?

Twitter is POPULAR! It keeps us up to date with what’s happening globally quickly and compactly. Also, You can find and be involved in discussions that relate to your interests via #hashtags.

It’s never too late! So start off the Twitter Marketing for your hotels today with INNsight. For a full-proof social media presence, INNsight offers Social Media Management solutions and services. Contact us Today!!!


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