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Digital marketing is a form of advertising that connects brands with potential customers using the internet and other forms of digital communication such as search engines, websites, social media, email, and mobile apps.
A Digital Marketing System (DMS) is a system and methods that provide centralized channel distribution tools that manage your online presence, customer data and drive promotional activity by syndicating this activity across the web, mobile, and social channels. Learn about INNsight’s Digital Marketing System.
The purpose of digital marketing is to gain new traffic, leads, and sales for your business by reaching people looking for your products and services online.
Utilizing digital marketing for your hotel will increase your brand’s visibility across all digital channels. Since your reach will improve, you'll also be able to drive more direct bookings by controlling your messaging, rates, inventory, and customer relationships.
Yes. Digital marketing helps you reach more qualified audiences to market your products or services, which will lead to more sales for your hospitality business. An effective digital marketing system will help potential guests discover and find your hotel, look at your place to stay, and then book with confidence. Digital marketing does not end with an online reservation or booking. An effective digital marketing program will ensure the guest experience is developed during the stay and after the guest has checked out to cultivate positive online reputation and guest loyalty. The INNsight Guest Development Platform™ is tuned to drive guests through the sales funnel and then recycle them to the top of the funnel post-stay with our inventive software, social media marketing, and reputation management programs.
The main benefit of digital marketing is that you can reach targeted audiences cost-effectively and measurably. Digital marketing helps level the playing field for small businesses to compete with big businesses to reach interested customers without breaking the bank. With an effective digital marketing system, you can compete with the online travel agents and franchises with more weapons in your arsenal. The customer relationships you cultivate with your guests belong to your hotel and not a third party.
A Digital Marketing System incorporates marketing management tools that provide enhanced technology capabilities for your business. These tools address specific functions, such as scheduling social media updates and connectivity to other online marketing platforms so you can easily update your information across all channels. In addition, a DMS typically enables a more extensive set of functions with APIs, integrations, and partnerships with other applications or data sources. A robust DMS can power all of your online presence from your website, social media, and metasearch so all of your guest interactions flow through one software stack offering guests a cohesive and excellent customer experience with your hotel’s technology.
INNsight is the one-stop-shop when it comes to marketing your hospitality business online. We provide ADA-Compliant, Accessible Website Design, Content Management, Reputation Management, SEO and are the leading experts on online ADA Title III Compliance and Web Accessibility for hotels. INNsight has over a decade of experience in crafting the highest performing hotel websites in the hospitality industry and is a leader in hospitality technology.
A hotel website Powered by INNsight is designed to drive direct bookings. INNsight websites drive conversion rates that are at a minimum 3x higher than the competition. All websites coded by INNsight are ADA Title III compliant, offer WCAG 2.1 Level AA conformity, are secure, responsive, and SEO optimized to drive more traffic, shield from liability, and protect the privacy of guest data. Our expert website designers work to create a custom design for your hotel’s website per your wishes. Our powerful Content Management System allows you to easily edit your website’s content, photos, and rich media. The INNsight Internet Booking Engine is built to improve your conversion rate and drive more direct reservations increasing your hotel’s gross while expanding profitability.