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According to several credible authorities, a hotel should update and revamp its online presence every two to three years. This timeline, in theory, keeps consumers engaged with your brand, allows you to pick up the latest coding trends and rich media modules, and refreshes your online content to be in line with the physical aspects of your hotel.
Yes. Most guests look for information directly on the hotel's website first. Because information is available at all times, it is critical that it be displayed appealingly and maintained adequately. A hotel’s website is also the primary means of communicating with visitors and is the authority on the property’s facilities, amenities, rates, and inventory. Guests will book directly on your website if you provide them the ability to do so, especially if you provide deals and discounted rates.
Responsive Web Design is a concept that argues that design and development should adapt to the user's behavior and environment, taking into an account screen size, platform, and orientation. Flexible grids and layouts, pictures, and the use of CSS media queries are all part of the process. Basically, a responsive website flexes and adjusts per device and configuration without having to be re-rendered or making unnecessary hits to the database. The best hotel websites are built by INNsight and offer responsive ADA-compliant design and render seamlessly, offering a fast page load time and high SEO page rank on search engines.
Homepage - This is the most popular web page that should be included on any website. The home page should highlight your property’s best attributes and guest rooms, showcase your location and nearby attractions.
About Us - The page "About Us" is a good place to explain all of the features of your hotel. This is also a crucial page that offers visitors information about your hotel, facilities, and the services you provide.
Contact Us Page - Include your hotel’s email address and a phone number so that visitors may immediately find the information they need. In addition, include a short form with fields that will assist your staff in determining who is contacting them.
Overview Page - Your Overview page is also one of the most important pages on your hotel website, as it explains what amenities and facilities you offer and how your hotel differs from the competition. It all starts with communication. Using a range of photography/graphics with the material might help tie everything together and provide the guest a feeling of what to expect during their stay at your hotel.
Reservations Page - A reservations page is a web page that assists guests in deciding what room to rent. It covers a variety of specifications and features about room types and rates to assist in answering inquiries, providing reviews, allowing comparing room types, and facilitating the booking process.
Consistency, colors, font, imagery, simplicity, and usefulness are all characteristics that contribute to successful hotel website design. There are several important elements to consider while developing a website that will influence how it is perceived. A well-designed hotel website can aid in the development of trust and the prompting of visitors to take action and book their stay directly with you.
The act of routinely reviewing your website for bugs and errors and keeping it updated and current is known as website maintenance. To keep your website traffic healthy, we encourage ongoing Search Engine Optimization, content updates to keep your website fresh, and social media management to help drive more incremental traffic. Many of these tasks are pretty taxing and require technical expertise. Therefore, we recommend that every hotel have its website built on INNsight’s Digital Marketing System.
You will be able to adjust elements of your design simply by consulting with your account manager who will be assigned when you subscribe to INNsight. Your dedicated professional will be the liaison between you and our esteemed design team. The Account Manager will consult with you, determine your design philosophy, desired colors, scheme, and work with the Designers to create a high-quality mockup of your new website. We then share a mock-up with you and iterate on the design until you green light it, and we send it into production.
By marketing your hotel through a professional website, you can increase online bookings, enhance brand recognition, and increase the overall effectiveness of hotel marketing by connecting directly with your guests.