With INNsight, you'll have access to a wealth of data at your fingertips to help you make informed decisions about how to increase direct booking revenue on your hotel's website. Our Big Data tools will assist you in cognitively uncovering trends in pricing, revenue management, and marketing and then tailor your advertising spend or content and messaging online to capitalize on traffic and convert more lookers into bookers.
The ability to examine the incoming traffic to your website is very valuable to your hotel. We help you determine what information to include on your website and appeal to your potential guests. Web analytics can also assist you in determining what you need to do to keep good search engine rankings.
A tracking code will be installed in your website's web pages to track the engagement of users who visit your business online. From your My INNsight Dashboard, you'll be able to understand the guest experience better and evaluate data touchpoints. With our conversion tracking, you'll be able to see how well your digital and offline marketing efforts are paying off through your hotel's website and booking engine and how you are converting visitors into direct bookings.
You will receive daily emails with pricing data from your hotel's competitors as soon as your hotel is active on INNsight. Therefore, you can easily maintain your Comp Set and utilize the Comp Set Tool to examine and research your competitors' charging using the Comp Set Tool. Then, put that knowledge to good use by altering prices to gain market share.
From your My INNsight Dashboard, use the login credentials to evaluate your data touchpoints, plus the Reporting and Analytics tabs provide deeper dives into granular data reports.
Please do not hesitate to contact our helpdesk by emailing [email protected] if you have any problems using My INNsight.
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