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Online Reputation Management (ORM) is the practice of promoting, preserving, and maintaining your image or business reputation online. Effective ORM also ensures that your business appears higher in search results and establishes your business and brand voice as an authority for your product and services. Learn more about Reputation Management.
Your hotel has a good chance of increasing revenue and securing repeat business if you properly manage your hotel’s online reputation. Guests scour the internet for the best rates and to ensure that the place they choose to book is clean, comfortable, and offers great customer service. If they come across poor reviews of your hotel, they are less inclined to book their stay with you and will book their hotel room at your competitor that has a better reputation. Reputation matters and is of paramount importance, especially since online reviews and scores are a major factor in your hotel's search engine results ranking across the web. For example, the algorithms of TripAdvisor and Yelp, two major reviews websites, take into consideration your ranking, review response rates, and other qualitative factors when determining the surface rate and positioning of your hotel’s listing online. The higher your scores, the higher your results page ranking, the higher the traffic to your business.
The sole purpose of online reputation management is to present your business in the best light possible on the Internet. Therefore, when potential customers search for your company online, The INNsight Reputation Management System helps ensure that positive reviews are the first things they see. The most popular and most effective online reputation management system is Powered by INNsight and offers real-time monitoring of your hotel’s reviews on Yelp, TripAdvisor, Google Local, and major Online Travel Agents. Our review responses are authentic, personalized, and written to drive engagement and direct bookings. At just $159 per month, The INNsight Reputation Management System drives significant ROI for hotels. In addition, INNsight offers the most robust reputation reporting and analytics dashboard and tools so you can quickly understand your online reputation metrics and how your performance is tracking. INNsight’s Reputation Management System is an hotel industry-leading software and service that has helped many hotels improve their online reputation and drive more traffic to their business online. Sign up today!
The skilled INNsight Reputation Management Team will ensure your reviews are responded to within 48 hours. We intend to turn around replies to reviews on TripAdvisor, Yelp, Google, and major Online Travel Agents within one day of them being posted. This quick turnaround time is crucial in customer service and relationship management and potentially managing damage control with a super negative review. Active management of your hotel or restaurant’s online reputation will help you triage issues, correct faults with your product or service, and limit collateral damage. One negative review can turn off countless potential customers, so it is crucial that your online reputation is actively managed and every single review online has a tailored response. No review should go unanswered as it is a signal to potential customers about how much you care about your business and their feedback.
You can protect your hotel’s online reputation by following these steps:
Subscribe to the robust and effective INNsight Reputation Management System so you can focus on your daily operations and leave the monitoring of your online reputation and replying to reviews to us.
Yes, you will be able to see and keep track of all of your hotel’s online reviews across all major reviews platforms. Once you subscribe, you will get a monthly Reputation Management System Report, including all the reviews on all online platforms we monitor and the corresponding review responses. Additionally, you can log into the Reputation Management System at any time to review metrics, reviews, and replies to track your online reputation scores and performance. You also will receive review reply emails for each review that is responded to when replies are posted online.
There are a few ways for you to see that the INNsight Team is hard at work monitoring and actively managing your hotel’s online reputation:
For INNsight to successfully begin servicing and responding to your reviews, we will need to gain access to your accounts. Please Click Here and follow the instructions to add us to your accounts.