Responsive Hotel Website Design is a Must Have, Not Nice to Have
User experience is everything and as the ever-evolving ways of the internet and search algorithms go, it is becoming that much more apparent. Google recently announced that websites that are not mobile friendly will be penalized in search rankings on mobile searches. They had already alluded to this several years ago, so it shouldn’t come as a big surprise, but now they’re making it official – And they should.
Web design has a lot of moving parts and can be cost prohibitive for many who want to provide a better experience than a shrunken down version of a desktop site. The first answer to this was to create a separate mobile site which shows when the user's browser was detected as being a mobile one, but what about tablets? A separate mobile website ignores those using a tablet and in most cases, the tablet experience is the same as the desktop experience even though there’s a clear usability issue from using a mouse to using a finger.
Enter responsive hotel website design. Google has clearly favored the route of responsive design over a separate mobile site for multiple reasons:
1. It provides a great user experience for desktop, mobile, AND tablet users
2. You don’t run the risk of duplicate content
3. There’s no need to use sub-domains or sub-directories for the same site on a different device
Moving to a responsive website is definitely much easier said than done, it takes a lot of planning, precision, and of course, money. Luckily with INNsight, a responsive hotel website design is FREE. Make no mistake about it, at INNsight, we completely understand how cost-prohibitive a new website, especially responsive, can be, but we also believe that no hotelier should have to fork out thousands of dollars to make their presence felt on the web. All hoteliers should have immediate access to the latest technologies and industry standards.
If you’re in need of a website for your hotel or if you already have one, but need to move to responsive before you’re penalized by Google, contact us as soon as possible at firstname.lastname@example.org so that you can have your website designed and out the door before the penalty goes into effect. Remember, your new website comes at absolutely no cost, no hidden fees, and no start-up costs – Make the switch to INNsight today!
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