9 Hotel Digital Marketing Mistakes

#SEO | Social | Web Design Trends & News

Table of content

30-sec Summary
Hotel Marketing Mistakes
1. No Call To Action
2. Poor Website Design and User Experience
3. Time-Consuming Website Updates
4. No Metrics
5. Poor SEO
6. No Social Media Integration and Activity
7. No Hotel Mobile Optimized Website
8. Analytics and marketing metrics are being overlooked
9. Not investing enough in marketing


30-sec Summary

Your hotel's marketing plan should focus on intelligent and relevant hotel advertising in this technological age. Marketing your hotel can help you reach a wider audience, attract more customers, and enhance revenue. Unfortunately, despite these benefits, only a few hotels employ a well-thought-out marketing approach. On the other hand, others make needless errors that lose their reputation and business. While we've already covered the most effective practices in hotel marketing, let's take a look at some of the 

  • Most common Digital Marketing Mistakes hoteliers make



In a nutshell,


 Your hotel's website is your window to the world 


It's how you find customers and

How they find you.

If you try to pinch pennies on the creation, maintenance, and upkeep, you could be losing a lot of revenue.

Therefore, spending on hotel digital marketing shouldn't be considered an expense

but rather a long-term investment

Almost 1/3 of small business owners maintain their websites themselves, neglecting essential site functions that consumers want, like

And most hoteliers do not even have or maintain their websites,

but technology in the hospitality industry is getting advanced, and having a customized website is a need of the hour.

  • Can your guests book their accommodations from a mobile device? 
  • Do you have a mobile-friendly website design?
  • Have you linked directly to social media channels on your website? 
  • Do you have a fully customized, bookable, and mobile website that is clean and user-friendly?


Some common mistakes made when hoteliers try and do everything themselves:



1. No Call To Action


Customers are unsure how to interact with your website?

because there is NO CLEAR CALL TO ACTION.

INNsight-powered websites are intended to assist passengers.

First, LOOK,

then make a RESERVATION.

As a result, our primary call to action is for potential guests to  Book it Now 


Alt Text!


2. Poor Website Design and User Experience


A website with No Clear Call-To-Action is usually Poorly Designed with Poor User Experience.

INNsight creates a personalized website for your hotel for FREE,

and our eCommerce Engine is designed to  BOOST  Reservations and engage guests from


 Research  -->  Booking  -->  Check-Out 


Web Design


3. Time-Consuming Website Updates


When a hotelier attempts to maintain their website themselves,

they risk losing time that could be better spent running their hotel and nurturing business.

Instead, allow INNsight's highly qualified personnel handle the effort for you,

ensuring that your lodging property is adequately represented on the

  1. Internet
  2. Mobile
  3. Social,
  4. Local levels


We deliver a mobile-friendly website design that benefits visitors who access your website.


Time Consuming Website Updates


4. No Metrics


Does your hotel website tell you a Story of Effectiveness?

Metrics are a must to analyze the effectiveness of your hotel website's design, traffic, conversion, or customer habits or needs.

Your website powered by INNsight is automatically set up with Google Analytics.

If you use INNsight's eCommerce Engine, you will see results directly from direct hotel bookings.


No Metrics


5. Poor SEO


Discoverability is Vital to Help Potential Customers Find your Hotel Website.

Unfortunately, many hotel websites lack keyword data, page titles, and sitemaps.

Let INNsight handle your SEO so your hotel website can rank higher on Google and Bing.


Poor SEO


6. No Social Media Integration and Activity


Allow your hotel's guests to share their experiences so that you may reach an even broader spectrum of potential guests and spread word of mouth about your hotel.

Many hotel websites do not have social integration with Twitter, Facebook, Instagram, Linkedin, or TripAdvisor,

but INNsight.com-powered hotel websites do.

If you upgrade to our Premium package, we'll even manage your hotel's social media feeds for you,

including Facebook postings, and a unique hotel blog.

In addition, when a visitor checks out of your hotel,

we send them a Thank-You Email with a request that they follow you on social media.


No Social Media Integration


7. No Mobile Optimized Hotel Website


Maintaining a mobile-friendly website design is crucial to

  • Acquiring New Customers
  • Building Credibility
  • Nurturing Client Relationships

Choosing to have your website Powered by INNsight solves these potential business-killing problems.

In addition, choosing INNsight allows you to focus on running your hotel.

The professionals at INNsight specialize in building and maintaining fully customized, bookable Hotel websites and mobile websites.


No Mobile Optimized Website


8. Analytics and marketing metrics are being overlooked


Every marketing effort should have a defined, quantifiable aim based on existing data and influenced by your marketing expenditure (return on advertising spend).

Bookings should not be a goal for every activity,

although they should be your primary aim with supporting sub-goals

like increased website traffic, increased NPS score, etc.

INNsight can help you generate the monthly analytics report that can help you analyze your monthly traffic and revenue generation along with key pointer areas.




9. Not Investing Enough in Marketing


Keep in mind that marketing is not an expense.

It's an investment that will pay off in the long run.

Marketing is a 360-degree approach to business success,

from building a brand identity to increasing brand preference and generating bookings.

With the advancement of technology,

everyone uses a search engine to find your presence,

and omitting your digital presence can cause you to lose customers.

INNsight can assist you in converting your website visitors into paying customers.

Our custom creative website device can assist you in creating the perfect website that will unique visitors' interest.

To achieve long-term success, you must have a digital presence.


Marketing Strategy




Hotel digital marketing tactics are critical for generating money.

No doubt, the market will be seeing more prominent and better firms coming into the market.

Guests, on the other hand, are increasingly wanting more customization.

Moreover, today's visitors expect user-friendly websites.

So, to ensure that all channels are utilized to their full potential, subscribe to our digital marketing system for hotels.

Make 2022 your best business year yet by increasing bookings, streamlining operations, and receiving favorable feedback.

And you'll be a step ahead of your competitors in the industry.

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