Google Helpful Content Update


The Google Helpful Content Update affects you if you're on the internet. It is as simple as that. Understanding and incorporating this update can make or break your rankings. The blog delves into why the content must be made keeping the audience in mind and not search engines.

  1. What kind of content should you create?
  2. Understand the do’s and don’ts of content creation


What is 'Helpful Content Update'?

"Helpful Content Update," as the name suggests, nudges SEOs and creators toward creating more authentic content that stems from originality.


How Does It Work?

It is a seemingly sluggish creeper, starting its growth slowly and then catching pace rapidly.

It is still in its early stages, so expecting it to blow up with immediate results is simply vain optimism.

It sifts through content that is merely written to check all of Google's top-ranking prerequisites or whether it has been created keeping the users in mind. 

It will perform poorly if your content is stitched together using content from various platforms with minimal changes.

As the name reminds us, the content needs to be 'helpful.'

Google wants creators to come up with genuine information that resonates with and resolves the user's queries.


It is not enough to remove unhelpful content; this is where most creators take a brutal hit. You need to consistently put out helpful content to view significant results over time.

This is not an update that reveals all its facets instantly.

Using a machine-learning model, Google employs a fully automated classifier that runs continuously. As a result, it makes the process of ranking user-first content significantly easier.

For example, let's say certain content on your website has unhelpful content; it could still rank well if the classifier picks up on other signals that offer user-first content.

This encourages baby steps and allows the site breathing space to make changes gradually and wherever necessary.

Google repeatedly mentions that to bear the best results, you must follow their guidelines and ensure that all unhelpful content has been removed.

What Kind Of Content To Create?

In simple words, create good content.


What is Good Content?

Content that caters to your users or audience. So create user-first content and prioritize them.

The helpful content update delivers a complete and wholesome user experience.

Google keeps it direct and mentions that if your content does not cater to the people, it won't perform well. 

DO’s Of Content Creation

  1. Have a target audience who can benefit from your content and find it helpful.
  2. Be industry leaders with authentic information. Do not post stale pre-existing content.
  3. Figure out your primary focus and end goal.
  4. Be under Google's guidelines.
  5. Remember that the purpose of the content is to leave the user satisfied with the answer to their query.

What Kind Of Content 'NOT' To Create?

Your efforts fail if your end target user does not find your content helpful. 

You could check all of Google's boxes and still not rank simply because you haven't created content that your users want.

Having this approach paired with the best SEO practices can reap excellent results. These two go hand in hand.


For instance, an article stuffed with a specific keyword the user is looking for might make you believe it is optimized effectively.

Still, it will do nothing except leave your user dissatisfied.


DON’ts Of Content Creation

  1. Do not resort to content automation for results. Instead, generate original and authentic content.
  2. Do not sail on two boats. Many sites create content on many topics, out of which very few are relevant, hoping to hit the bull's eye in the dark. Stay consistent and focused.
  3. Keep your content such that it is easily understandable and helpful to your users and not just for the search engine.
  4. Keep in mind that Google does not have a specific word count you need to adhere to.
  5. Add value to what you write and refrain from 'content spinning.'
  6. Write about a particular topic because the user might genuinely be interested in it and not merely because it is trending.
  7. Be the last stop on your user's search journey. If they go elsewhere after your site, your content hasn't satisfied their query.
  8. Always fact-check and never promise something you can't back with evidence.
  9. Enter a niche industry because you are well-versed in it and not simply because you think it will reap heavy traffic.
  10. Talk WITH the users, not AT them. Have a conversation and not just go on writing to reach your desired keyword or word count.

Q. What is Helpful Content Update, according to Google?

A. According to Google, helpful content update is part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results.

Q. Who does Helpful Content Update impact?

A. Although Google stated that certain content kinds are the most affected by the upgrade, it does not expressly target any particular specialty. These content types include online educational materials, arts and entertainment, shopping, and tech-related information.

As of this writing, Google claims that this upgrade will initially only affect English-language searches conducted using Google Search on a global scale; however, they want to introduce this to more languages and products soon.

Q. What is the point of the update?

A. To filter through unhelpful content and boost sites with a user-first helpful content approach.

Q. What does Helpful Content Update mean for my website? 

A. You should aim to produce creative, useful, and resourceful content. Google has offered a list of useful questions to ask when generating content for your website or your client's websites, as content development is the main emphasis of this algorithm update.

Q. How do I recover my website from Helpful Content Update?

A. Since you have to update your current content, recovering affected sites may take months. Remove useless content from your website and prove to the search engine ranking algorithm that you publish content that puts people first to restore search engine visibility.


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