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Hooking your ideal visitor to your website can be a tricky proposition. Customers have become sophisticated day by day with more expectations of the brand.
Did you know, according to a study done by Influence & Co, readers' engagement time was only two minutes and two seconds, and they only consume 53% of the content.
To grab your potential customer's attention, you have to supplement your content with rich media.
The answer is quite simple: the term rich media content refers to a type of web content used on websites. Rich media typically describes the video, 3D, graphics, text, sound, animations, and other interactive elements streamed or downloaded. These types of content can significantly impact people's desire to make a connection with the Brand.
Rich media content makes your website visible and therefore influential. It's all about grabbing the attention of Internet surfers; people are more likely to stop scrolling when they hear or see something surprising or attractive.
Content in this format also appeals more to mobile users, who use only their thumbs for navigation and can't see the whole page simultaneously as desktop users can. With Content Management System (CMS), it is easy to update, delete and edit your content which helps you to make the site more interactive, user-friendly, and up-to-date.
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If you're wondering why you should integrate rich media content to make your hotel website influential, here are ten reasons:
1. Audience Engagement: Rich media ad engages your audience better than plain text or pictures alone. The more interactive, the more fun, and the less passive it is for your audience to consume.
2. Easy to Consume: It's easier for people to process information when there is an audio or video component to enhance understanding.
3. Attention Grabber: Rich media content gets more attention and shares faster.
4. SEO Purpose: It's better for SEO.
5. Helps in Competition: It can make your business stand out from the competition.
6. Helps in Customer Service: Rich media content is great for customer service if you have a live chat function on your website or use video for customer service purposes.
7. Helps in Sharing Faster: People tend to share online videos faster than images alone because, with a video, they feel as though they're experiencing it themselves, as opposed to just looking at an idea that's static or might not even make sense to them.
8. Informational Purpose: While an instructional video is helpful for people to learn how to do something on your company website or app, it also helps you rank higher on search engines for keywords.
9. User Experience: It's more enjoyable for people to watch and interact with rich media content than read long blocks of text or sit through a lengthy slideshow.
10. Increase Views: Video can increase the number of views on your website.
Rich media ads are interactive and contain interesting multimedia components such as audio, video, or animation. On the other hand, other ad types are usually static, consisting just of text and graphics. Now the question is How to create a rich media ad? Let's have a look at how to get started with rich media advertisements in the sections below.
When people think of rich media content, they believe that it is the same thing as multimedia content, but that's not the case. The term "rich media" has a specific meaning in web design and marketing about advertising.
We've compiled a list of the best rich media ads examples since rich media is the format to utilize if you want to enhance interaction and engagement with your supplied services and products.
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In-feed native ads drive more direct traffic to the advertiser's site. Compared to banner ads and other display ads, in-feed native advertising is more effective. In-feed native ads are screened and shown only to users who need the product or service being advertised
In the digital marketing world, in-content ads are video or text ads that serve as a natural extension of your content—for example, they might be slideshows of popular products that appear after you finish reading a blog post.
Content recommendation blocks are an option that you can set in your web browser that suggests pages based on your preference. For example, you may like to get recommendations about technical subjects or history and have a bookmark for each of those.
In-feed promoted lists are frequently utilized by large e-commerce companies, such as eBay to boost purchases. When consumers see a similar product alongside the one they want, they are more inclined to choose the suggested one. As a result, there will be more conversions and sales in the end.
The video ad is referred to as out-stream because it appears outside of online video content (also known as in-stream video content), where it seems either before (pre-roll), during (mid-roll), or after (post-roll) the publisher's video content.
Apps are one of the most successful ways for advertising to attract the attention of customers. This is because apps drive not only mobile usage but also global media consumption. For companies and agencies, this makes in-app advertising a critical marketing channel.
In-app advertising can reach audiences with pinpoint accuracy thanks to extensive data tracking and user targeting.
A rewarded video is a video ad in which consumers are rewarded for watching full-screen adverts in exchange for an in-app reward. For example, while playing the well-known game "Candy Crush," the user needs to watch a full-screen rewarded video ad to avail rewards.
Videos, tweets, Facebook posts, Instagram posts, videos, info graphics, paid articles, and more are examples of sponsored content. The sponsor pays for the content production, which the influencer or publisher then shares. For, e.g., Mama earth has paid influencers for posting a video post where they talk about the advantages and benefits of mama earth products. This helps in attracting more customers and converting the audience into buyers.
Here are 4 simple steps to consider while creating a Rich Media Ad:
You'll figure out what kind of creative assets you desire in this first phase. Will you, for example, use video? If that's the case, what will be included in the video?
You might also consider ways to make the advertisement interactive. Will your ad's users be able to click through to the next slide? What will happen if they click on the advertisement?
Before you construct your commercial, it's critical to talk about and layout these elements.
Once you have a better understanding of your approach, make a list of the creative assets you'll need to complete it. If you aren't using your own imagery, you'll need to either film or look through stock material.
Hiring performers, producing videos, taking images, and writing text will all be part of this process.
You'll have completed your plan and assets at this stage. So, how do you go about creating the ad?
If you don't have a graphic designer on staff, you can make a rich media ad using web resources.
There's Google's Rich Media Gallery, for example. You may make advanced rich media advertising for free on this site. While ready-to-use templates are available, you can also personalize them with your own creative assets.
It's time to start running your ad once it's completed. Rich media advertising can be used on LinkedIn, Facebook, and Instagram, among other social media sites. You can also use search engines to include them in your content.
Don't forget to track and measure your success after you've started running advertising.
Using rich media content to enhance your website will help influence potential customers, improve conversion rates and strengthen your Brand. Video and 360 Pantographic can also help you stay ahead of the market and look more professional than your competitors.
Rich media content also helps in leveraging social media platforms, as the use of photos, memes, videos is beneficial in understanding the product and services the Brand offers.
Therefore, Social Media Marketing plays an important role in reaching out to a broader audience. If you want to enhance your hotel's social media presence, here are some social media tips and tricks for you.
Contact INNsight for more information on optimizing and driving your hotel website with the Rich Media content and driving more visitors and traffic to your website.
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