How To Improve Technical SEO for Hotels?


Technical SEO involves all the behind-the-scenes adjustments to allow Google to crawl and index your website. Find out more about this component of SEO.

Technical SEO is the most basic of all SEO strategies regarding what should be accomplished and how to achieve it. An excellent way to manage activity is to apply a core set of technical SEO parameters to check the site and search visibility health on a timely basis.

This blog article is incredibly useful to everybody trying for solid results, and covers
 - What is Technical SEO?
 - Why it is important?
 - Checklist to analyze and improve technical SEO for your Hotel website.

A website is reinforced using a series of procedures known as search engine optimization, or SEO, to rank higher in relevant searches.

SEO is everything you do to increase the likelihood that your website will appear when someone searches for a keyword connected to it. 

There are parts of SEO, like on-page optimization, off-page optimization, and technical SEO.

You may have a solid strategic plan for on-page and off-page, but you can not miss work on your technical part. The most neglected part of SEO is yet a critical process. 

Here you will learn what and how to optimize your Technical SEO for Hotels:

What is Technical SEO?

Technical SEO is making your hotel's website more discoverable and load-friendly for Search engines such as Google, Bing, and DuckDuckGo.

These minor adjustments to your website can significantly increase online traffic and web browser rankings.

The process of optimizing a hotel's website for SEO can indeed be complicated. Still, it can be made simpler by focusing on a few essential "high-value" components, which we will discuss below.

Remember that this article is more concerned with the technical elements of your hotel website than with activities like keyword research, link building, and generating relatable content.

Why is Technical SEO important?

Hotels that focus on SEO will be far more likely to be discovered online by potential tourists or promoters:

  • More visibility 
  • Affordable 
  • Superior Quality leads

People searching for your hotel know what they are looking for and want to see what your location offers. Valuable content is needed.

With the right tool, you can quickly analyze technical SEO for hotels. It will mention what your website lacks or what needs your attention. 

Let’s have a look at the checklist- 

Technical SEO Checklist

1. Sitemap

Any SEO specialist will tell you that a sitemap on your website is essential.

The most relevant pages on a website are included in a sitemap, ensuring that search engines can locate and scan them. Sitemaps also aid in understanding the layout of your website, making it simpler to explore.

To be precise, there are two types of sitemap: HTML and XML. HTML is for the visitors and guests visiting the website. XML is for search engines, bots, and other technical parts.

A. XML Sitemap


Source: XML sitemap generator 

The full URL and uncompressed file size for an XML sitemap are 50,000 and 50MB, respectively.

When you reach either limit, you must divide your URLs among numerous XML sitemaps.

A single XML sitemap index file may then be created from these sitemaps. All other sitemaps are based on your sitemap index.

B. HTML Sitemap


Source: Serpstat

The second main kind, HTML sitemaps, may be read by website users and assist them in navigating to a specific page.

They are more beneficial for the user experience. Website footers typically contain links to HTML sitemaps.

2. Robots.txt File



The robots.txt file, like every other website file, is hosted on the web server.

In addition, the robots.txt file can usually be accessed by inputting the complete URL for the homepage followed by /robots.txt, such as

However, because the file isn't related to anyplace elsewhere on the site, visitors are unlikely to come across it. 

However, most web crawler bots will check before indexing the rest of the site.

A robots.txt file can offer instructions for bots, but it cannot enforce those guidelines.

Before accessing any other pages on a domain, an intelligent bot, such as a web crawler or a news feed bot, will try to examine the robots.txt file and will follow the guidelines.

A poor bot will skip the robots.txt file or parse it in search of the banned URLs.

A web crawler bot will follow the most explicit guidelines in the robots.txt file. The bot will obey the more precise command if the file contains inconsistent orders.

3. Page Load Time

Page speed time is a measurement with the metrics indicating the loading speed. In addition, it includes its core web vitals depending on the website.  

Core Web Vitals


LCP (Largest Contentful Paint):

Largest Contentful Paint is a phrase that refers to how quickly a website loads.

The most significant content component on the page is measured by the Largest Contentful Paint, instead of how long it takes for a website to load fully. It may be a picture, a movie, an animation, a game, etc.


FID (First Input Delay):

A test called Initial Input Delay is used to determine how long it takes for browsers to recognize a user's first interaction with a website.

A faster reaction time produces a better, more professional, fulfilling user experience. 

Because websites are getting increasingly sophisticated, browsers are trying harder than ever. 

The first input delay is the amount of time it takes for a browser to respond to mouse clicks, touchpad taps, and keystrokes.

Anything with a First Input Delay score of under 100 ms receives a "Good,"

100 ms to 300 ms receives a "Needs Improvement,"

and anything beyond 300 ms gets a "Poor" rating.



CLS (Cumulative Layout Shift):

The Cumulative Layout Shift determines how many visible items on a page move during page loading.

It takes many frames from the loading page to calculate when and how much the items change.

A score is considered "Good" if it is less than 0.1,

"Needs Improvement" if it falls between 0.1 and 0.25,

and "Poor" if it is more significant than 0.25.

A helpful resource for identifying any CLS problems with a site is Google's PageSpeed Insights. Unfortunately, most layout changes are caused by adverts, which are a significant source of income for website owners and often cannot be uninstalled.

4. Optimization of JS and CSS



JavaScript is not as widely used in website creation as HTML and CSS. SEO concerns are one of the causes of it.

JavaScript, if improperly used, may prevent some of your content from being indexed. To see your website as users do, Google must show JS files; if it does not, it will index your page without the JS-powered parts. If non-indexed information is necessary for satisfying user intent, this might subsequently hurt your rankings.

Due to their size, JavaScript files can drastically slow down a page's loading time. Higher bounce rates and poorer ranks may follow from this.

CSS is then implemented in two ways: 

Inline. When doing this, each HTML element that needs styling will receive a unique addition of the style attributes. Due to its lengthy nature, this procedure is hardly applied.

Internally. The style element is introduced to the page's head section to specify types for the entire website. When offering some landing pages with a distinctive design, utilize this technique.

CSS is most frequently implemented via an independent stylesheet with the.css extension. In addition, the page's head section contains a link to the file.

This approach is expected since it enables the style of an entire website to be defined in a formal statement.

Browsers and Google must fetch these resources for the page's content to be rendered appropriately. Occasionally, Google and browsers—or simply Google—fail to load the files, and both CSS and JavaScript share the exact causes for this.

In some less rare situations, Google and browsers can get the files, but they run too late, degrading the experience for users and potentially slowing down website crawling.

Launching a website audit is a simple approach to finding any CSS and JS-related problems on your site.

5. SSL Certificate


Getting an SSL Certificate is quick and straightforward, and the SEO increase is seen immediately, unlike establishing backlinks and evaluating on-page content, which takes time. 

Now is the moment to purchase an SSL Certificate for search rank increase, as Google is pushing for a safer Internet by providing sites employing SSL an SEO ranking boost.

Utilize this simple method to outrank your competitors' websites that do not have a safe browsing experience.

6. Canonical Tag Optimization


Source: WooRank

The primary aim of the canonical tag is to notify search engines which page is the leading, original version and which are merely duplicates that appear the same.

Websites often contain at least a few duplicate pages or pages that display the same information but have different URLs.

In these situations, Google will grab which page to index and rank since it won't utilize all the pages as results pages because they are all the same or highly similar.

For instance, it should look like this –

Canonical Tag Optimization

7. Redirection

To maintain your rankings and make it easier for search engines to grasp your changes, redirects must be handled carefully.

301 Redirect - Moved Permanently

301 Redirect shows the user that the resource has been moved and must use the new URL for future purposes.

For example, when search engines detect a 301 redirect, the old page's rating is transferred to the new one.

When selecting to execute a 301 redirect, you must exercise caution before making any changes. If you reconsider your decision and disable the 301 redirects, your previous URL may no longer rank.

Swapping the redirects will not help you return the old page to its prior ranking position. The essential thing to know is that a 301 redirect cannot be reversed.

302 Redirect - Found

This redirect signifies that the page a user is seeking was discovered on some other URL in HTTP 1.1 but was temporarily relocated to HTTP 1.0 as per the changes. 

307 Redirect - Temporarily shift

A 301 redirect in HTTP 1.1 indicates that the resource has been temporarily relocated and that the user must use the primary resource's URL for future visits.

For SEO purposes, the client should use a redirect, but search engines should not change their links in the SERPs to the new, temporary website.

PageRank is not transferred from the old resource to the new one in a 307 redirect, as it is in a 301 redirect.

8. W3C Validation



This web standards center creates coding requirements for web standards worldwide.

It also provides a validator service to check whether your HTML and other code are correct or not.

One of the essential things you could do to ensure cross-browser and cross-platform compliance and create an accessible online experience for all is to ensure that your website validates.

Incorrect coding can cause visual issues and lengthy processing or response time.

Said, if your code does not function properly across all major web browsers, it can negatively affect the user experience and SEO.

Google does not bother with how you write your code. That is, a W3C validation error will not result in a reduction in your rankings.

  • You will not rank higher if you use verified code
  • Well-formatted markup has indirect SEO benefits
  • Erases Code Bloat
  • Rendering Times That Are Faster

Google, on the other hand, still promotes code validation since it:

  • The crawl rate may be affected.
  • Promotes a positive user experience.
  • This is useful for Google Shopping Ads.
  • Invalid HTML in the head section causes Hreflang to fail.

9. Open Graph Tags

The Open Graph protocol specifies what content is visible when posting links on social media. Therefore, any website incorporating Open Graph tags will become a rich resource in the social graph.

For example, the Open Graph standard lets you choose which picture, title, and description appear when you share a link on networking sites.

Without Open Graph, social media networks can arbitrarily select an image, title, and description.

Open Graph tags are accepted by social networking sites such as Facebook, Twitter, and LinkedIn. On the other hand, Twitter employs meta tags known as Twitter Cards. However, Open Graph will be applied whenever there are no Twitter Card tags.

Open Graph

This is how it looks with the meta properties you use. 

And code-wise, this is how it appears:

Open Graph Meta Tags

Why is it related to SEO, and how does it help? First, look at the points below to understand the technical SEO behind this. 

The Open Graph Protocol enhances user experience by optimizing linked content. It expands the visibility of your content, adds to its appeal, and aids in the attraction of clicks.

For instance:

  • Increase visitors to your website
  • Increase conversions by improving page ranks in search results
  • Earn inbound links and improve brand reputation
  • Boost engagement
  • Increase your social media shares
  • Increase the number of people who follow you on social media
  • Improve your website's click-through rate 

OG tags notify online social networks what content to present when someone uploads your page, which helps them analyze your content.

For example, publishing a link on Facebook is unprofessional if the image is absent or the headline is inaccurate.

10. Schema Markup

Search engines use a unique semantic vocabulary called "schema markup," otherwise known as "structured data."

Code offers more detailed data to search engines to allow them to interpret your content.

As a result, the rich snippets displayed below the page title offer consumers richer, more factual data.

Search results with schema implemented to inform the user quickly.

The user may find the details of your site at a glimpse, allowing them to determine whether to click through or move on to a more appropriate one.

This knowledge also assists your website in ranking higher for all types of content, being found, and receiving more hits.

More than five schema types are available per your industry and what kind of content you want to display. 

Once you've dug into the code, you'll want to locate the section of your website that discusses what your company has to offer.

The disadvantage of utilizing microdata is that you must identify every single object inside the body of your webpage. As you may guess, things can soon spiral out of hand.

Before you add schema to your web pages, you must first determine the 'item type' of the information on your webpage.

An example is right below, explaining the back and front to understand better.

Schema Markup Code

This is how schema looks in the code

Schema Markup Display on Google

and this is how schema looks on Google search results.

Let’s look at the most frequently used questions related to Technical SEO. 

Q. What includes technical SEO?

A. The above checklist has covered every potential factor and will help you determine whether your website meets the procedure in technical terms.

Q. Why is Technical SEO important?

A. Technical SEO is necessary since it assures that your website is straightforward and clear of technical difficulties that prevent search engines from understanding and ranking it. Therefore, you should use technical SEO to acquire online visibility and convert it into consumers.

Q. What are some quick technical SEO wins?


  1. Install Analytics and Debugging Solutions
  2. Design the Best Site Architecture
  3. Use Internal Link Structure Strategically
  4. Produce High-Quality Content
  5. Keep an eye on and troubleshoot indexing
  6. Improve Page Load speed
  7. Keep Your Code Clean
  8. Create Links and References

And many more factors to look upon; read this blog for a clear vision for SEO tips - How Hotels and Restaurants Can Improve Their Ranking in Search Engines with Simple On-Page Optimization? 

Q. What is the best SEO practice?

A. Include your primary keyword upfront in your content. Create original titles, descriptors, and information. Boost Your Site's Load Time, Use Google Search Console to Monitor Your Performance, Refine Images for SEO, Use Internal Linking, Create Backlinks To Your Website, and Enhance Your Site's User Experience.

Q. What are the common SEO mistakes?


  • Website Performance Issues
  • Google Poor / Unattended Reviews
  • There are no location-specific or navigational pages.
  • Content Duplication
  • Images with missing alternative text and fragmented images
  • The user experience is not particularly mobile-friendly.
  • Broken or unsuitable links

Q. Why is my SEO dropping?

A. Various circumstances might cause your Google rankings to decline. Drops are most usually triggered by modifications made to the website. Still, they may also be driven By a new update, technical challenges, enhancements made by competitors, SERP's new features, or a Google penalty.

With The INNsight SEO Team's Support, you can boost direct traffic and reservations to your website.

Q. Does SEO require coding?

A. SEO usually only needs a little code. You can accomplish an excellent job of SEO without entering any code. But the broader explanation is that knowing how programming operates, as well as being able to perform some coding, is always helpful talent to have.

Q. Does SEO work for other languages?

A. Multilingual SEO improves your website's content in numerous languages to appear in developing markets and by users in other countries via organic traffic.


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