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Together, everyone achieves more!
Numerous advantages come from giving back to your neighborhood, not the least of which is fostering fruitful business connections.
You can benefit from word-of-mouth advertising by getting engaged in your neighborhood. Referrals from nearby businesses can be effective in bringing customers to your hotel.
In order to have a complete travel experience, tourists frequently buy tour packages that include things like transportation, lodging, meals, and sightseeing.
It becomes a win-win situation for them both if hotels can offer these services to them as a package.
There are numerous ways to market your hotel; however, people nowadays want more unique and authentic experiences. This is where partnering with local businesses comes in handy!
Collaboration with local vendors and businesses will give hotel businesses immense exposure, even more than an ad campaign in some cases!
This can help smaller hotels stand out in a highly competitive market. Chain hotels usually have a higher budget and a well-known reputation.
As a hotelier, you should first figure out which local partners could bring in more business and customers.
Here are a few potential local partners for the hotel industry:
If your hotel does not have an on-site restaurant, you can promote other nearby food joints to your customers as a voucher or a discount code.
Even if you have your own restaurant, you can promote local food vendors in the following ways:
A comfortable place to stay and transportation are the basic needs of travelers. So, if you partner with local cab/taxi services, it will be easier for you to drive business.
The main advantage of this is local taxi drivers or organizations know the locality well and can enhance your guests' sightseeing experience, which will eventually benefit you as well.
Offer relaxing services to ensure a wholesome and enhanced experience.
Building a professional relationship isn't enough; maintaining it is equally important. A well-maintained relationship will be helpful to both businesses even in the future.
The first step in establishing a healthy relationship is choosing who to collaborate with.
While collaborating, keep in mind that both businesses should be profitable economically and professionally.
Discuss all terms with your partner before signing any contract or starting work. Communication is key; communication at every level will keep things clear.
Actively participate in local events and festivals and make more connections with fellow potential partners. It will help you stay visible.
Moreover, you can see other brand collaborations and learn from them. This way, you can stay updated and learn new trends in the market.
Your hotel’s general managers and sales manager can represent your hotel at such events. It helps enhance local brand awareness, which eventually benefits you.
While collaborating with other businesses, it is crucial to keep in mind that you have to promote it as well to make it work.
Exposure to your partner’s audience is an added advantage of collaboration; make the most of it!
Here are a few things to keep in mind when advertising your collaboration-
Sometimes, hotels collaborate with businesses that are unsuitable for their niche. In such cases, your collaboration may not bring the expected results.
It is essential to evaluate your partnership from time to time. Check if it is meeting your expectations or not. Just investing in something that is hardly working is not beneficial for either of the partners.
Study where the partnership is lacking and get creative on how you can rectify those mistakes.
If your partnership brings positive results, explore other ways to collaborate.
Even after choosing the right partnership, if it is not working well, then study where you are lacking and how you can rectify those mistakes.
Word-of-mouth promotion has an immense impact due to social media. People are vocal about their experiences on social media platforms, which is a big deal nowadays.
Thanks to social media, one good or bad review can reach thousands of people!
Hotels can use this to their advantage to reach a wider audience and promote collaborations.
People like to consume authentic content. Travel bloggers and online influencers create content like vlogs and blogs that feel more personal to their audience. You can collaborate with them to promote your products and services. It is a common and effective way to increase reach.
A. Hotels can curate packages for their guests by collaborating with local businesses such as restaurants, cafes, spas, gyms, cab agencies, massage parlors, etc. They can also arrange local artists’ performances, workshops, and events, giving exposure to local talent and growing mutually.
A. An equally beneficial partnership is essential to maintain a good relationship. Communication at every step is healthy in any collaborative relationship. Hotel representatives can attend local events and festivals to stay visible and stay in frequent contact with fellow partners. They can meet new business owners and get more growth ideas and inspiration.
A. Hotels can promote these local business collaborations on their websites, social media platforms, google, etc. Additionally, offline ads, such as billboards, brochures, newspapers, etc., can be utilized. Ensure your end goal is the focal point of your advertisement.
A. Partnership evaluation at regular intervals is important to check whether your strategy is working. If yes, you can figure out more ways to bring better results; if not, you can think of ways to improve. You can save time and money on bad investments if evaluations are done at the right time.
A. Social media marketing can lead to a high volume of word-of-mouth advertising. With this in mind, hotels can run ad campaigns, create engaging content on social media to increase organic reach and collaborate with influencers and travel bloggers to reach a wider audience.
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