The U.S. hit 65.2% smartphone penetration in December 2013 and added 30 million new smartphone users during 2013 to reach about 156 million smartphone users by the end of the fourth quarter, according to comScore. That’s a lot of people poking, swiping, sliding, tapping, and yapping into those little handheld slates of glass and plastic.
It is clear that Smartphone penetration is increasing rapidly in The United States. Worldwide, many countries are seeing even more rapid growth in smartphone penetration and activations. Many third world countries demonstrate more smartphone penetration than even PCs per household. Smartphones are rapidly becoming the computing device attracting the highest amount of electronics usage worldwide. Recently, Nielsen, a major research firm, released findings that more people are spending more time on the Internet through their smartphones than on PCs.
One glaring statistic is that US adults spent on average 34 hours per month using the mobile Internet on smartphones. By comparison, they spend 27 hours on the PC Internet according to Nielsen.
A report by InMobi on Global Mobile Media Consumption finds that people are going online primarily via mobile or splitting their Internet time roughly equally between mobile and the PC. Those who go online “mostly via desktop” are now a tiny minority:
Mostly via Desktop — 11 percent
Evenly split between both mobile and PC — 28 percent
Mostly via mobile — 37 percent
Only via mobile — 23 percent
This seismic shift in the usage patterns of different Internet consumption devices emphasizes the need to ensure that your hotel’s website is optimized for mobile devices; both smartphones and tablets. InMobi says that 61 percent of mobile Internet users are on their devices while watching TV. A typical behavior of the travel consumer is to be lounging on their sofa or bed while watching Television and surfing the Internet on their Tablet.
The above statistics reflect the need for a hotel mobile website. Are these smartphone users who might be driving down the highway and looking for a place to stay able to find your hotel, and then engage, look, research, and then book on your hotel’s website? Is your hotel’s website optimized for the guest who is lying in bed and researching where to stay on their upcoming vacation? The odds are, your hotel’s website is not optimized for their device and you are losing business. So how do you solve this crisis? Simple, subscribe to INNsight: When you subscribe to INNsight, we design a custom hotel mobile website for free for your hotel property.
Hotel Mobile Websites Powered by INNsight are optimized for iPhones, Android, Windows Phone, and BlackBerry phone browsers. If a guest attempts to visit your hotel’s website from their mobile browser, The INNsight Digital Marketing Platform automatically redirects the user to your hotel’s mobile website thereby offering an optimal mobile experience for your guests to research and book their stay on your hotel’s website.
Hotel mobile websites Powered by INNsight are custom designed for free and include the following functionality:
Touch-friendly design emphasizing larger buttons and dimensions that allow for a more dynamic and user-friendly experience with the limited real estate on mobile devices
Optimized Mobile Booking Flow: INNsight’s mobile hotel websites are designed to allow a traveler to research and book directly from your website on their smartphone
Swipe photo gallery: Guests can quickly and easily swipe between your hotel’s photos so they can confidently see where they will stay
Click to call: Phone numbers and other contact links on your hotel’s mobile website easily prompt your phone application to dial the hotel
Turn-by-Turn Directions on your hotel’s mobile website: Google Maps are integrated into your hotel mobile website so guests can look, book, and then easily find your hotel
Learn more about getting your hotel’s website designed for free and our optimized mobile hotel website here: http://www.innsight.com/mobile-hotel-website