3 Search Engine Optimization (SEO) Tips for Hotel Websites
Posted In - Search Engine Optimization
November 24, 2018
Search Engine Optimization (SEO)
Building and maintaining your brand is key for your hotel or motel success. Once you are provided with a hotel website design from INNsight.com, your next task is to create content to optimize your website. When potential guests search for places to stay in your area, does your hotel populate on the search engine such as Google? Is your hotel on social media? Optimizing your website will improve search engine visibility to drive your business. Here are three tips to help you utilize website optimization:
Add new content to your website regularly. Adding new pages of content will help with your hotel's Search Engine Optimization (SEO). These pages can be about the must-sees near your hotel or the best restaurants your guests should eat at in the area. Using keywords such as location and your hotel’s name will optimize your website and drive more traffic.
Create blog articles that consist of key search words and phrases like location and services (i.e. “San Francisco Bay Area Hotels”) Having keywords will help your hotel’s site rank higher in Google searches and other search engines. Blogs can be about the hotel, history of the hotel, guest stories, upcoming local events, new hotel amenities, etc.
Create social media pages that will drive traffic back to your hotel website. Having social media accounts such as Instagram, Facebook, and Twitter will allow you to post content with photos where you can link your website and get your social media audience to go on your website. These social media platforms can be used to promote the hotel location, new on-site facilities, new restaurant menu items, and local attractions. Social media is a great interactive platform for both your hotel and your guests.
These three Search Engine Optimization (SEO) tips will help to drive traffic to your website and grow your hotel business. David Mitroff, Ph.D. is a business consultant and marketing expert who enjoys working in the hospitality industry. He is the founder of Piedmont Avenue Consulting, Inc.,(www.piedmontave.com) a San Francisco Bay Area based business development and marketing consulting firm who creates brand awareness, strengthens customer loyalty, and increases lead generation through leveraging new technologies and streamlining business processes. If you are looking for help on how to grow your online presence and hotel brand visit www.piedmontave.com/hotel or call us at (510) 761-5895.
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