Top 10 Reasons Why Your Hotel Website Isn’t Getting Traffic/Leads


Learn why your hotel website isn't getting the traffic and leads it deserves. The blog highlights common mistakes such as poor SEO, poor user experience, and ineffective conversion strategies.

 - Get practical tips to improve your website and increase bookings

As a hotel owner, your website greatly influences branding and attracting new customers.

Every business aims to get more website traffic, generate leads, and drive more conversions.

Yet, it’s a major letdown for business owners when the website doesn't gain traffic or reach the right audience. 

Here are some reasons you could be lacking in generating traffic or leads:

SEO Perspective

1. Your website is not mobile-optimized

Mobile usage has increased tremendously. More than half of website traffic comes from mobile devices.

Making your hotel website mobile-optimized ensures visitors have a great user experience.

Non responsive website design

Mobile optimization does not mean ranking on SERP but is vital for capturing traffic.

When websites are slow, users leave in frustration, which increases the bounce rate.

Take Google's Mobile-Friendly Test to determine whether your website is mobile-friendly.

It gives you the insight to improve your responsive website to fit different screen devices.

Follow these practices to optimize for SEO:

  • Google Page Speed insight improves your site’s loading speed
  • Responsive design makes it easy for visitors to browse your site
  • Ensure your CTA stands out and is easy to navigate
  • Pop-ups are the most effective way to draw user attention
  • Make it easy for users to scroll by creating user-friendly content

A solid mobile SEO strategy will assist you in reaching out to leads, especially those interested in booking a hotel room.

2. You have a weak SEO Strategy

Google is the best source to drive free traffic to your website.

To rank on Google's top 10 results page is challenging, so you need to keep your content updated and top-notch.

To put in place a strong SEO strategy, set KPIs and tools to track its success, spot changes, and be able to take quick and corrective actions.

Weak SEO strategy

Other factors include installing Google Analytics, a search console, XML sitemap, and optimizing your content for keywords.

Google Analytics allows you to track your hotel website's overall performance.

Suppose you notice a significant drop in traffic. First, determine whether your total traffic is affected or just a few specific web pages.

The Google Search Console enables you to take action on your website with a few clicks. In addition, it helps monitor various KPIs.

XML sitemaps are a way to improve the readability of your site for Google bots.

Here is a guide to learn more about a Hotel's on-page SEO checklist and building a solid SEO strategy.

3. Your website has technical SEO issues

There are many aspects of technical SEO.

It’s fair to say that people get glued to creating content for their websites. As a result, they end up neglecting the fundamentals of technical SEO.

Technical SEO issues

Though it’s a complex topic, here are some things to consider:

  • Is your robot.txt file blocking Google crawlers from crawling specific pages?
  • Do some pages on your website have no index tags?
  • Is your hotel website mobile-friendly? Mobile search has become more popular and is a key ranking factor.
  • Is your page loading speed slow? Google aims to rank pages that provide an enhanced user experience.

To stay at the top of the game, you must ensure that technical SEO is as optimized as possible.

With this guide, How To Improve Technical SEO For Hotels, rectify some common SEO errors affecting your website ranking.

Website accessibility improves a website's usability, and user experience is an important ranking factor that can lead to improvements in the website's search performance.

4. You are not focusing on content promotion

Blogs with high-quality content are an essential source of organic traffic for websites.

If you are consistently creating content for blogs every week or month, chances are you'll get a good flow of traffic.

An important aspect here is that no matter how excellent your content is, you will only attract traffic if it gets promoted well.

Apply the 80/20 rule of content marketing. Spend 20% on the creation and 80% on promoting it.

Not focusing on content promotion

Promote content on social media platforms. Use Facebook, Twitter, Instagram, or other niche-related websites where your audience is active.

Another way to promote content for hotel websites is through email marketing.

You already have a list of emails who have interacted with your business.

Send them educational or sales emails to convert them into repeat customers.

Let your brand name stay at the top of their minds.

5. Your website has landing page errors

Unfortunately, there are plenty of things that make a website frustrating for visitors.

For example: If your hotel website is not user-friendly, few people will visit, no matter how good your content is.

Landing page errors

Here are some common landing page errors your website can avoid:

  • Use clear Call-To-Action buttons that are visible for visitors to take the next step. 
  • High-resolution images look attractive but slow down your landing page speed. Optimizing them fixes this issue.
  • Avoid using too many images, text, and cluttered layouts. To attract visitors, use less but more engaging content.
  • To build trust, you need to have social proof. For example, your hotel’s location and services get highlighted through guest reviews.
  • Fix dead links on your page through the Ahrefs tool, as this brings down your rankings.

After your pages get fixed, the landing page will yield an increase in conversion.

6. You lack a lead generation strategy

Very few people book a hotel in person. Nowadays, they prefer to make a reservation after looking through search results.

People have high standards when booking a  hotel.

The bottom line for hoteliers is to generate leads and increase bookings.

A lead generation strategy pushes your hotel to a broader audience, creating more potential leads.

Lack a lead generation strategy

Content marketing is the #1 strategy you can apply for lead generation.

Create compelling content about interactive tours, blog posts, and topics in your niche. Your visitors looking for helpful information will eventually get drawn to your content.

To create high-quality content for your reader, an SEO strategy is essential. 

SEO gives you high visibility on search engines to rank higher than your competitors.

SEO and pay-per-click (advertising) work toward the same goals. However, with PPC, you’ll run advertisements to be strategically placed at the top of SERP.

At the same time, you must recognize your email marketing efforts regarding lead generation, as emails are designed to convert readers into customers and subscribers.

Social Media Perspective

7. You are focusing only on creating posts

Consumers have become dependent on social media over the years. As a result, technology has given marketers a way to reach a larger audience.

A social media profile is more than just creating posts on different platforms.

Brand marketing requires a solid social media strategy. It has a direct impact on your online reputation.

Do not focus only on creating posts

Social media plays a vital role in increasing brand awareness.

Communicate compelling stories, share the company’s vision, or create a reward program for your audience to engage.

Social media is not a one-way platform. So while creating attention-grabbing content for your potential customers, ensure you are also interacting.

Respond to comments, questions, and concerns of unsatisfied customers. Consider their feedback and bring improvements gradually.

Change people's opinions of your hotel by replying to negative reviews.

8. You are using the wrong pitch

Every social media platform serves different purposes for its users.

Your audience will grow if you focus on the right social media platform.

You are using the wrong pitch

First, determine the needs of your target audience. For example, people expect certain types of content on every social channel.

Understand their characteristics, age, location, and demographics, then tailor content per your audience.

Once you have identified your target audience, select the right social media network to connect with them.

Choose platforms based on

  • Budget
  • Relevance
  • Target audience

Use social media analytics to measure and analyze what works for your business. Then, make changes to achieve the best results.

9. You are not aware of the social media game

Social media has grown in importance in generating traffic over the years. It's no longer all about search engines.

You can get a lot of traffic by having a social media presence in online communities.

If you want to build a community around your niche, Reddit is the perfect platform. 

For example, there are subreddits for hotels or the travel industry with thousands of followers.

You are not aware of the social media game

Select one or two platforms, focus on their growth, be more present, and contribute—platforms like Instagram, Twitter, or Facebook groups are wonderful.

Share exciting travel news, informative posts, and reply to people's queries. 

Once you gain trust and influence customers, redirect links to your website blogs.

You may build a strong following on social media by being active and interacting.

Content Perspective

10. Your Content is missing the mark

You only get a few seconds to convert your visitors into bookers.

Your content will only make a positive impression if the tone appeals to your readers.

You must ensure your website content is relevant to users’ intent search terms.

Creating engaging and interactive material must help your audience to solve problems. Thus, getting inspired to take action.

Promote your content on social media for extra exposure.

Here are our top tips to ensure your content is relevant:

  • Content must be valuable and reliable for readers
  • Use H1 and H2 strategically to organize your content and structure your web pages
  • Ensure you apply keywords in your content
  • Consider the target audience for the page

Let your blogs reflect trustworthy and authoritative content.


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